Creator (Influencer) Marketing Specialist

At Basic-Fit, creator marketing is a core growth driver, strengthening mental availability, recognition, and preference, while using performance insights and paid media to scale impact and drive measurable ROI over time.

We’re looking for a Creator (Influencer) Marketing Specialist at our International HQ in Hoofddorp: a strategic marketeer, creative thinker, and natural connector. Someone who lives creator culture, builds strong relationships with creators and agencies, and turns creativity into business impact.

The Challenge

The creator world never stands still, and neither do we. At Basic-Fit, we’re scaling creator marketing into a true growth engine. The challenge is to connect creators, campaigns, and always-on activations into one cohesive story that captures attention and delivers measurable business impact across markets.

This Is What Your Role Looks Like

You set the strategy, build scalable playbooks, and work closely with local community marketers, cross functional teams and agencies to bring that strategy to life.

Your Responsibilities

• Shape and execute the international creator and influencer strategy across 6 markets
• Act as brand owner for creators, safeguarding brand fit, tone of voice, and long-term narrative
• Translate brand and business objectives into creator-led campaigns and always-on activations
• Build and own long-term partnerships with creators and influencer agencies
• Support and guide community managers across markets in executing creator activations
• Own the operational backbone of the creator ecosystem, including contract templates, onboarding flows, ambassador processes, and scalable creator experiences
• Ensure seamless integration between organic creator content and paid amplification
• Collaborate closely with Brand, PR, Performance, Media, and Marketing Analytics
• Own KPIs and performance insights to continuously optimize results

Who Are You?

You combine creativity with strategic thinking and execute with ownership in a fast-moving environment.

Additionally, we are looking for someone who has:

• 4+ years of experience in creator or influencer marketing
• Strong understanding of the creator ecosystem and emerging digital trends
• Experience building international playbooks, templates, and frameworks
• Excellent relationship-building, negotiation, and stakeholder skills
• Media- and data-savvy, comfortable with full-funnel KPIs and measurement
• Strong creative judgment and the ability to brief creators without killing authenticity
• Hands-on mentality, as comfortable building the strategy as rolling up your sleeves to execute it
• Bachelor’s or Master’s degree in marketing, commercial, or a related field
• English required; Dutch, French, German and/or Spanish are a big plus

What Makes Basic-Fit Different

At Basic-Fit, we build habits – not hype - making fitness something that people stick with. We move fast and scale hard, transforming ideas into action across markets throughout Europe. Our success is built on collaboration and shared ownership, where everyone contributes to our collective wins. Above all, we believe that fitness should be accessible to everyone, and that's exactly who Basic-Fit is for – everyone.

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Creator Marketing Specialist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

What you can expect from us:

• Unlimited access to GoodHabitz and LinkedIn Learning
• Strong opportunities for professional and personal growth
• Informal, down-to-earth culture with four days in the office and one day remote
• Competitive benefits including travel allowance, bike plan, health insurance discount, pension plan with a 52 percent Basic-Fit contribution, and remote work allowance
• Access to our Basic-Fit gym at HQ
• A young, energetic marketing team that also shows up at (sporty) events for good causes