Medior Content Specialist

As a Medior Content Specialist, you are the brain behind marketplace content that makes brands visible and drives conversion. You develop data-driven content strategies, optimize product content for each platform, and know exactly how to use AI intelligently to work faster and better. You refine generated content — but you do much more than that. You strategize, analyze, and advise.

You’re a strategic, independent thinker. You spot opportunities, use AI tools smartly to increase efficiency, and know when content needs an extra twist. You fully manage your own responsibilities, advise consultants at a senior level, and coordinate seamlessly with your colleagues.

Content strategy and marketplace optimization — you set the direction

Your main challenges

• Developing content strategy
  You build data-driven content strategies for brands on marketplaces. Which approach works where? You analyze, advise, and implement.
• Marketplace optimization
  Every marketplace plays by different rules. You understand the nuances of Amazon, Bol.com, Zalando, and others. You optimize product content (titles, descriptions, A+ Content) for both search engines and conversion.
• Brand storytelling & messaging
  You help brands tell their story the right way. From Brand Stores to full content strategies — you make brand presence stand out.
• AI as a tool, not a shortcut
  You use AI intelligently for efficiency (ChatGPT prompts, automation), while acting as the quality gatekeeper. AI generates — you refine and strategize.
• Data-driven optimization
  You measure, analyze, and iterate. Dashboards are your friend. You spot trends, draw conclusions, and continuously improve content based on performance.
• Design & multimedia integration
  Using Photoshop, InDesign, and video editing, you bring content to life visually. You understand how copy and design strengthen each other.

What you bring

• 2–3 years of experience in content creation, marketplace optimization, and automation.
• Proven ability to develop content strategies and execute them independently.
• Hands-on experience with AI tools and workflow automation.
• Strong skills with design and editing tools (Photoshop, InDesign, Premiere Pro).
• A data-driven mindset: you can read numbers, recognize patterns, and turn insights into strategy.
• Strategic thinking: you look beyond tactics and see the bigger picture.
• A proactive attitude: you don’t wait — you spot opportunities and act on them.
• A great teammate: you advise at a high level, but enjoy collaborating.

What you can expect from Follo

• Follo is not your average agency. We’re growing fast and work with brands that matter (ASCIS, Hunkemöller, Petrol Industries, and many more). We’re all about results, speed, and technology — and we take good care of you:
• Tools you’ll love: Access to the best content and design tools, AI platforms, and marketplace tools.
• Travel & remote work: NS Business Card or travel reimbursement, plus a work-from-home allowance to fine-tune your setup.
• Rest & balance: 26 vacation days + 8% holiday pay. Option to buy extra days or take a sabbatical.
• Continuous growth: Training, coaching, and knowledge sessions. Content and AI evolve fast — we keep you ahead.
• Impact that matters: You work on projects where brands truly grow. Ownership isn’t just a word here.
• Your team: Smart, driven colleagues who support each other and want to win together.