Graphic Designer EMEA

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no “I” in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job: As Graphic Designer, Digital you'll set a new PB for the Brooks brand. You must be ready to drive any project that comes your way, from concept development to art direction and developing breakthrough design that inspires runners and the running community. You are well versed in responsive web design within the confines of our CMS. You have solid experience in design orchestration, balancing brand, conceptual exploration, storytelling, and the craft of design to create an exceptional experience that achieves commercial results. Your design range must have the elasticity to stretch across responsive web design, consumer communications and advertisements, online events, online video, digital, and social. You play an essential role in expressing the ethos of the Brooks brand, drawing on customer insight for inspiration and talent for execution. To excel in this role, you’ll need to have a vision for what’s possible, a knack for getting others bought in, and the pragmatism to make it a reality.

Your Responsibilities:

• Collaborate with the Marketing and eCommerce teams to provide a digital design perspective to the evolution of Brooks communication on digital channels (creating UX-driven responsive design to all elements of the website and related communications)
• Support the Marketing team with digital and print designs and campaigns, and direct photographers, illustrators, and freelance designers
• Work with the local in-market teams and EMEA Marketing managers to localize campaigns and assets to each EMEA market to be relevant for local runners
• Drive creative development from concept to design completion, including concepts, sample layouts, storyboards, and art direction for illustration and photography
• Create the finished design assets for all elements of a campaign, encompassing all digital elements
• Problem solve and find multiple design solutions, especially under narrow parameters or strict budget
• Collaborate with agencies and the global Marketing team by playing an essential role in expressing the ethos of the Brooks brand in an online and interactive way
• Manage multiple projects simultaneously in a fast-paced environment and respond quickly to requested updates
• Work on non-digital graphic design requests when needed
• Presentation savvy – prepare concepts and present them to stakeholders
• Direct freelance creative partners as required (photographers, illustrators, and designers)
• Gain and maintain a current and deep understanding of Brooks products, what matters to runners, and the competitive landscape
• Translate complex product technology into easy-to-understand stories
• Commit to making www.brooksrunning.eu the runner’s favorite online store and continually strive to improve the shopping experience and grow brand awareness

Qualifications:

• Creative portfolio demonstrating best-in-class layout, typography, and conceptual design skills
• 3+ years’ experience as a web designer or equivalent
• Bachelor’s degree in a related field or relevant experience
• Expert knowledge of Illustrator, InDesign, and Photoshop (required)
• Responsive design experience (required)
• Experience with Sketch (strongly desirable)
• Experience designing within the confines of a web CMS (strongly desirable); Sitecore and Salesforce a strong plus
• Experience creating animated banners (strongly desirable)
• Experience with Adobe After Effects (a big plus)
• Experience in the digital design space, especially within responsive web design, digital and email communications, and digital advertising
• Previous design experience at a creative agency or with an in-house creative team (preferred)
• Experience art directing photographers and illustrators
• Fast and efficient, with proven project/time management skills; committed to meeting deadlines and responding promptly to requests and edits
• Ability to work late afternoons for close collaboration and alignment with the global team located in the US
• Excellent verbal and written communication skills
• Proficiency in English; knowledge of additional European languages (German, French, Italian, Spanish, and/or Dutch) is a plus
• A passion for the running enthusiast and active lifestyle
• Embraces and lives the Brooks values