Senior Director, European Wholesale - Brick & Mortar (B&M)

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

The Senior Director, European Wholesale – Bricks & Mortar (B&M) for Crocs is responsible for leading the strategic direction and commercial execution of wholesale partnerships and country-specific Etail accounts across Europe. Reporting to the SVP & General Manager Crocs ROW, this executive leadership role oversees a high-performing team of Country Leaders to drive bold revenue goals and long-term brand sustainability. You will serve as a key pillar in our Amsterdam-based regional headquarters, balancing high-level matrix collaboration with hands-on strategic account management.

What You'll Do

• Innovate & Think: Define and execute a long-term vision for the European B&M Wholesale channel, integrating market trends and consumer behavior to identify growth opportunities and mitigate risks.
• Achieve: Drive significant revenue growth by setting and exceeding short-term KPIs while maintaining a focus on long-term profitability and brand integrity.
• Grow: Lead, coach, and develop a multi-country team of Wholesale Leaders, fostering a culture of ownership and building a robust talent pipeline through mentoring and succession planning.
• Connect: Own and expand executive-level relationships with key partners, such as JD Sports, leading "Top-to-Top" meetings to align on joint business plans and brand elevation.
• Drive: Oversee the full Go-to-Market (GTM) process, ensuring accurate forecasting, planning, and sell-through tracking to improve overall channel efficiency.
• Collaborate: Navigate a complex matrix structure, partnering with Marketing, Product, Finance, and Supply Chain to ensure sales strategies are consistent with global priorities and consumer expectations.

What You'll Bring to the Table

• Education: BS or BA in business, marketing, or related field—or equivalent years of relevant and related experience; an MBA is a plus.
• Experience: Minimum 10+ years of senior sales leadership experience in wholesale, retail, or consumer goods specifically within European markets.
• Commercial Expertise: Proven success managing large-scale strategic accounts (e.g., JD Sports) and a track record of achieving ambitious sales targets.
• Leadership: Demonstrated ability to build, inspire, and develop high-performing, diverse teams across multiple countries and cultures.
• Matrix Proficiency: Strong understanding of how to influence and drive results within a global, matrixed organization.
• Communication: Exceptional negotiation and interpersonal skills, with the ability to represent the region in global forums with clarity and conviction.
• Agility: Ability to thrive in a fast-paced, dynamic environment while effectively managing ambiguity and high-pressure decision-making.
• Languages: Full professional fluency in English is required; additional European languages are highly beneficial.