Director of Marketing Operations

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

Marketing Operations Leadership Role (Director level)

About the Team

The Marketing Operations team at Mixpanel partners closely with Marketing Leadership to develop core processes and execute campaign operations, tooling, automation, and reporting to run the Marketing team. We build and optimize core operational processes, facilitate key decision-making, and drive efficiency in marketing execution—ensuring we deliver on our growth objectives.

About the Role

We are seeking a highly strategic and results-driven Director of Marketing Ops - Systems, Data, and AI. Reporting to the CMO, this leader will take charge of project management, process development, and ownership of our marketing technology (including our adoption of AI), data, and reporting. The ideal candidate will be adept at overseeing the entire lifecycle of marketing initiatives, ensuring seamless execution, and harnessing data-driven insights to optimize performance.

Responsibilities

• Reporting and Analytics: Define and operationalize a robust reporting cadence for each marketing function. Real-time dashboards, actual vs. goals, attribution, board reporting, budget spend, ROI, etc., to enable the marketing team to be entirely data-driven in their planning and decision-making across all sectors and geographies. Collaborate with the in-house analytics teams to implement tracking mechanisms and KPIs to measure the effectiveness of marketing campaigns and ROI.
• Project Management: Develop and implement robust project management processes to enhance efficiency and productivity. Lead end-to-end project management for all marketing initiatives, ensuring timely and successful execution.
• Data Hygiene: Ensure all data generated and used by the Marketing and AI SDR/BDR teams is accurate, closely managed, and regularly purged. Manage relationships with data vendors and services. Develop and enforce data governance policies to maintain data quality and compliance with data privacy regulations.
• Marketing Automation and Campaign Execution: Work with marketing teams to create, execute, and automate multi-touch marketing campaigns, including email marketing, lead nurturing, and lead scoring. Implement marketing automation workflows to nurture leads through the sales funnel specific to each marketing segment.
• Operational Efficiency: Establish and own marketing operations processes to streamline workflows and improve overall departmental efficiency. Continuously assess, manage, and optimize existing processes, systems & technology to adapt to evolving business needs and industry best practices.
• Technology and Innovation: Stay abreast of emerging technologies in the marketing space and evaluate their potential for enhancing operational efficiency. Manage and own all marketing technology platforms, ensuring seamless integration and utilization across the marketing stack. Deploy and manage HubSpot and Qualified in Q1.
• Collaboration: Foster collaboration with key stakeholders, including marketing leaders, sales, finance, analytics, and IT, to ensure alignment of marketing initiatives with broader business goals.
• Budgeting: Manage the marketing budget and spend forecasting process; monitor expenditures, ensuring cost-effectiveness and adherence to budgetary constraints.
• Team Leadership and Development: Build and lead a high-performing marketing operations team, providing guidance and mentorship to 5 team members globally.

We're Looking For Someone Who Has

• 14+ years of relevant experience, with proven experience in a senior marketing operations role, demonstrating successful project management and process optimization.
• Strong analytical skills with the ability to derive actionable insights from marketing data.
• In-depth knowledge of marketing technology and the ability to manage and integrate various tools (Salesforce, HubSpot, Qualified, Looker, Google Analytics, etc.).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Strategic thinking and problem-solving capabilities.
• Demonstrated leadership experience, including team management and development.

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.