Senior Consumer Marketing Manager – Portfolio

Your Challenge:

The Senior Consumer Marketing Manager – Portfolio ensures a winning global portfolio that maximizes penetration, premiumization, and category growth. The role defines portfolio architecture and orchestrates the global 3-year roadmap and sufficiency reviews, acting as the cross-category subject-matter expert on portfolio strategy. By aligning global innovation principles with regional and channel needs, this role ensures the portfolio is both consumer-relevant and commercially sufficient, enabling consistent growth and competitive advantage across markets.

Your role:

Portfolio Strategy

• Lead development and articulation of Sonicare portfolio strategy (global and key regions).
• Partner with R&D to develop and articulate product platform strategy, balancing feature/performance build-up, BOM, UI, and market needs.
• Drive cross-portfolio product capability and enabler development (e.g., mature accessories, CMF, new product features, new services outside of range-specific projects).
• Orchestrate portfolio architecture, defining the role of each category and tier linked to penetration and premiumization.
• Ensure alignment of portfolio strategy with consumer insights, category and channel priorities, and long-term category growth ambitions.
• Partner with the BPL Team on channel and mix strategies/targets.
• Adapt strategies for region and channel, ensuring aligned views on global versus local/differentiated approaches.

Roadmap & Innovation Sufficiency

• Define NPI, MLU, and CI principles and cadence (including accessories).
• Lead the 3-year roadmap cadence versus region and ensure SPOR sufficiency, making sure the portfolio meets consumer and commercial needs across regions, channels, and price tiers.
• Orchestrate sufficiency reviews across categories.

Cross-category Subject-Matter-Expert

• Act as a global SME on portfolio strategy, advising business units and regions on cross-category initiatives.
• Lead cross-category roadmap and initiatives (e.g., sustainability, claims).
• Design, develop, and enable a winning Club channel 3-year plan.
• Incorporate China L4G into the global innovation strategy and roadmap.

You're the right fit if:

• You bring 8-10 years of relevant experience in consumer marketing, product marketing, portfolio management, and/or business management.
• You have knowledge of the dynamics of marketing and brand management of consumer products/FMCG, including new product and category introductions.
• You have a proven record of accomplishment with global consumer or retail brands and can work with multiple and diverse markets.
• You possess strong analytical and communication skills.
• You have excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
• You are able to collaborate with local marketing and sales teams, and create networks within and outside the organization.
• You hold a Master’s degree in Business Administration, Marketing, or related fields with an excellent academic track record.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.