Campaign Coordinator

Share our passion:
Ever since our founder, Genichi Kawakami, established Yamaha Motor, it has been our mission to give ALL our customers KANDO. Not only with our products, but also to our employees. KANDO is a Japanese word to express the feeling of deep satisfaction and excitement you get when you encounter something of exceptional value, quality, and performance.

You have the opportunity to be part of the Yamaha family.

For Yamaha Motor Europe N.V., located at Schiphol-Rijk in the Netherlands, we are looking for a full-time Campaign Coordinator.

About the role:
You will become part of the Digital Acquisition team within the Digital Marketing and CRM Department. In the role of Campaign Coordinator, you are responsible, together with the Acquisition Team Lead, for the successful implementation of the brand strategy for paid activations and support for paid activities on the level of European Distributors. You will work in cross-functional teams with members from different departments, coordinating all the necessary activities for the execution of the campaigns. You will support internal and external stakeholders with learnings, up-to-date trends, and new possibilities to optimize activities.

Your Responsibilities:

• Create and execute awareness, consideration, and sales campaigns by selecting the optimal digital channels mix according to the customer journey and campaign type, focusing on business objectives and target.
• Coordinate all necessary activities—from acquiring the brief from brand marketing colleagues, budget definitions, asset production, and campaign setup—across the organization for the on-time and on-budget execution of campaigns.
• Analyze and optimize campaign performance and crucial campaign KPIs.
• Analyze customer behavior and propose improvements to increase the value of selected KPIs.
• Create regular reports and presentations, and share findings on a regular basis with internal stakeholders.
• Identify new digital trends that can increase brand awareness, customer acquisition, and test rides.
• Support measurement and optimization through Adobe Analytics and other analytics platforms.

What do you bring?

• Bachelor or Master’s degree.
• 2-4 years of experience in a similar position with hands-on experience in managing and executing campaigns within the Google ecosystem (Google Ads, DV360, YouTube, etc.), META, TikTok; experience with other platforms is a plus.
• Knowledgeable in digital marketing in general, and specifically with Instagram and Facebook Business Manager, Google Ads, and performance campaigns.
• Experience with Google Merchant Centre, Facebook and Instagram Shopping campaigns, and feed management.
• Familiar with effective email marketing tools and campaigns; experience with Adobe Campaign is a plus.
• Results-oriented mindset, able to work towards objective achievements.
• Data-driven with excellent numerical and analytical skills, substantial knowledge of Excel, and experience with Adobe Analytics and tracking systems.
• Organized and able to establish priorities when working on projects.
• Fluency in English (verbal and written) is required; other languages are an asset.
• Interest in motorcycles, the marine world, and international organizations.

About You!
A motivated and inspirational colleague, happy to support the business and truly devoted to customer success. You consider yourself a fast learner and a quick doer. With your proactive attitude and leadership skills, you want to make things happen. You are a team player, willing to go the extra mile, and not afraid to face challenges. Quality and professionalism are close to your heart.

What’s in it for you?

• A diverse and international environment.
• Hybrid way of working, including a working from home allowance and a budget for setting up your home office.
• Commuting allowance, holiday allowance, and 28 days off to enjoy as you please.
• 13th-month payment and participation in our Bonus Program.
• Pension scheme.
• Learning and development opportunities.
• Discount on Yamaha products.
• Your first contract will be a temporary contract, with the intention to extend or offer an indefinite contract.
• Support in obtaining your motor or boat license.
• Free fruit available in our office.
• Fuel up at "The Three Forks" with a delicious breakfast or lunch—right here at the office and easy on the budget.
• Employee Assistance Program (EAP) to support you and your family with health, wellbeing, and practical life matters.

About Yamaha Motor Europe
Yamaha Motor Europe is responsible for coordinating the marketing and sales activities of our products in the European market, mainly: Yamaha motorcycles, scooters, marine engines, personal watercraft vehicles, boats, 4-wheeled all-terrain and side-by-side vehicles (ATVs/SSVs), and lightweight vehicles (golf cars, personal and commercial vehicles).