Merchandising Innovation Specialist

Sales – Merchandising Innovation Specialist

Merchandising Innovation Specialist

The Merchandising Innovation Specialist is responsible for understanding the behaviour of its shoppers and developing, testing, and scaling new concepts of merchandising to increase conversion in point of sales, across all channels, customers, and categories. You work as part of the shopper marketing team, closely with category management.

Business Strategy / Strategic Vision

Drive continuously renewed concepts, based on data and analysis, to maximize conversation mechanics on point of sales. Compile and analyze all business data related to set up and test relevant actions to drive merchandising solutions.

Impact on Business Results

Responsible for understanding the behaviour of shoppers within Retail and AFH customers and creating new pockets of growth via merchandising innovations. Through test & learns, optimize these concepts and fuel full cross-functional customer teams to scale up nationally to impact overall ROS.

Process & Projects

Lead and create insights on path to purchase, especially on drivers of conversion drop out and what creative new concepts to develop. Lead test & learns on merchandising for all channels and categories. Maximize relationship with top stores for bringing external in, while enabling effective test & learn deployment.

The key deliverables are:

• Analysis, assessment & concepts for improved merchandising
• Test & Learns into key relevant test stores
• Tracking and reporting across all relevant metrics on merchandising innovations
• Direction of sell/in story for concept scale up via HQ on national level

The external stakeholders will be:

External 3rd party suppliers for data & insights, as well as activation & merchandising partners. Influence & engage with Category Managers, Buyers, Merchandising management from retailers. Engage & convince top 20 stores of key retailers (entrepreneurs / store managers).

About you

You fit this role if you are/have:

• Native Dutch speaker, fluent in English
• Bachelor or Master educational/working level
• Ability to define insights from data and co-build recommendations to drive shopper conversion through merchandising, identify and grow new business opportunities
• Strong analytical skills with specific understanding of the conversion specific KPIs
• Communication skills, able to engage constructively externally with HQ Retailers
• Proactive, able to deal with ambiguity
• Experience in Dutch FMCG market (min 1 year) within commercial

About Danone

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health.

We Offer

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions. In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

For more information, please contact Yvette Notenboom, Talent Specialist via yvette.notenboom@danone.com