Junior CRM/Email Marketer (Lifecycle Executive)

Join Treatwell as a Lifecycle Executive

As our Lifecycle Executive, you will have an impact on how our salon partners succeed with Treatwell - building sustainable, important relationships. This is a pivotal role in shaping how salons perceive and experience Treatwell at every touchpoint.

Your focus will not just be on CRM marketing (emails and in-app), but also on orchestrating a multi-channel approach, including digital campaigns, events, content, direct mail, and more. You'll work cross-functionally with Marketing, Sales, Product, and Customer Success teams to deliver a seamless and engaging experience for our salon partners.

You'll be responsible for:

1. Lifecycle strategy

• Mapping the salon partner journey, identifying key milestones and moments to drive engagement and retention.
• Early lifecycle management, setting our partners up for success from the moment they join the platform and supporting their success.
• Design and implement strategies for each lifecycle stage (awareness, acquisition, onboarding, activation, retention, and reactivation).

2. Campaign execution

• Develop and execute targeted campaigns using email, ads, webinars, and in-product messaging, among others.
• Collaborate with the Sales team to support lead-nurturing campaigns for prospective partners.
• Partner with the Customer Success team to create impactful campaigns that support active partners.

3. Multi-channel coordination

• Align messaging and timing across all touchpoints, including promotions, product updates, and partner training materials.
• Leverage digital platforms, social media, and content marketing to enhance lifecycle engagement.

4. Retention and churn mitigation

• Develop programs and incentives to improve partner satisfaction and loyalty.
• Monitor at-risk partners and implement strategies to re-engage or retain them.

5. Analytics and reporting

• Measure the performance of lifecycle initiatives, track key KPIs (e.g., activation rates, retention rates, churn rates), and report insights to stakeholders.
• Use data to continuously optimise campaigns and improve partner outcomes.

Requirements

About you:

• You have at least 1 year of experience in lifecycle marketing, CRM, customer experience, or a similar role, preferably in a B2B environment.
• You understand the customer lifecycle and have successfully driven engagement and retention programs.
• You’re highly skilled at managing multichannel campaigns and aligning messaging across platforms.
• You’re data-driven, with experience in analysing campaign performance and turning insights into action.
• You thrive in cross-functional collaboration, working effectively with Sales, Marketing, Product, and Customer Success teams.
• You have experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Braze, CustomerIO, or HubSpot).
• You’re creative, proactive, and passionate about delivering exceptional experiences for partners.
• Experience with in-app messaging is a big plus!
• You are based in Amsterdam (or commutable to Amsterdam - we expect you to be 3 days per week in the office).
• You are a fluent English speaker. Any other European language is a plus.

Benefits

We'll treat you with:

• A challenging role at one of the fastest-growing companies in Europe, with a fun company culture in the heart of Amsterdam.
• A competitive salary, a favourable pension plan (starting with your second contract).
• 3 days in the office, 2 from home.
• 28 days for annual leave + national holidays.
• Treat Yourself Well day - an extra day off every calendar year, just for you.
• A monthly budget of €40 for you to spend via an online perks platform.
• Daily delicious lunch for a small contribution.
• Mental support via the ‘OpenUp’ platform.
• Mental well-being support for you & family members.
• NS Business Card, an allowance for car commuters, and the possibility of leasing a bike.
• Option to work abroad up to 6 weeks a year.