CMS Specialist (Website) Benelux

About the Team:

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.

We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

About the Department:

The Marketing Department within BYD Benelux is responsible for creating and executing tailored marketing strategies for the Netherlands. Our mission is to increase brand visibility, enhance customer engagement, and support strong retail and fleet performance in the Benelux region.

Within this team, the CMS function plays a central role in strengthening our online presence, optimizing customer journeys, and driving digital growth across all markets in Benelux.

About the Role:

As a CMS Specialist (Website) for BYD Benelux NSC, you will be responsible for managing and improving all digital touchpoints related to the Benelux website and email communication channels. You will ensure website accuracy, enhance user experience, drive conversions, and support Benelux marketing campaigns through effective email communication.

This position requires a strong blend of technical skills, marketing insight, and cross-functional coordination with internal stakeholders, dealer partners, and development teams in China.

Key Responsibilities:

Website Management

• Manage and update all BYD Benelux website content to ensure accuracy, compliance, and strong commercial messaging.
• Collaborate with Benelux stakeholders to transform business needs into actionable website improvements.
• Own the backlog of website updates and coordinate with the development team for smooth execution.
• Improve user journeys to increase engagement, test-drive requests, and lead conversions.
• Implement and optimize SEO best practices (technical + on-page) to boost organic visibility across Benelux markets.
• Ensure website compliance with GDPR, cookie laws, and regional digital regulations.

Analytics & Optimization

• Monitor website performance and customer behavior using Adobe Analytics, GTM, and other reporting tools.
• Generate regular insights and performance reports tailored to Benelux marketing objectives.
• Conduct A/B tests and CRO initiatives to continuously improve digital conversion rates.
• Proactively identify opportunities to enhance digital engagement and lead-generation efficiency.

Email Marketing

• Develop and launch Benelux-focused email campaigns, including newsletters, product updates, lead nurturing, and CRM sequences.
• Write and optimize Dutch-language email content aligned with brand tone and customer expectations.
• Manage segmentation strategies to improve relevance and campaign impact.
• Track campaign performance and provide data-driven recommendations for improvements.
• Ensure GDPR-compliant data handling and communication processes.

Key Results (KPIs):

• Improved website metrics (traffic, bounce rate, average session duration).
• Increased test-drive bookings, lead submissions, and newsletter subscriptions.
• Strong SEO growth across Benelux search engines.
• Scalable and efficient email marketing structure for Benelux.

Required skills, qualifications and experience:

Technical & Web Operations

• 2–3 years of experience with Content Management System (CMS), Shopify, DAM tools, and Marketo or similar platforms.
• Knowledge in HTML, CSS, JavaScript, and general web troubleshooting.
• Solid experience with Adobe Analytics, Google Tag Manager, and SEO tools.
• Understanding of GDPR, cookie management, and website privacy requirements.
• Ability to coordinate with international development teams, particularly in China, to ensure proper system integration.

Digital Marketing Expertise as a Plus

• Demonstrated skills in CRO, A/B testing, UX improvement, and funnel analysis.
• Strong understanding of SEO (on-page, technical, architecture).
• Ability to produce clear, compelling Dutch digital content (web + email).

Other expertise

• Native Dutch speaker with excellent English communication.
• Experience working with cross-functional teams, agencies, and internal stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Self-driven, proactive, and comfortable in a dynamic, fast-growing environment.

We offer:

• Performance and experience-based competitive remuneration, pension plan.
• Commuting allowance.
• 25 days of annual holiday allowance with the option of acquiring an additional 5 days.
• International learning opportunities, team building, and various exciting events for special days and milestones.
• An exciting opportunity to drive the transition of zero-emission transportation and economic decarbonization in a fast-growing company that represents leading technology in sustainability solutions.