Senior Marketing Manager

Join Wolters Kluwer and Help Build the World’s Most Trusted AI Platform for Legal Professionals

About Wolters Kluwer

Wolters Kluwer is a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence, coupled with the pride we take in our work, enables our customers to solve their most critical problems.

Libra is an AI workspace – built by legal professionals, for legal professionals. We simplify legal workflows with intuitive, secure, and powerful tools. Libra is one of Europe’s fastest-growing legal-tech companies, trusted by more than 9,000 legal professionals, and we are now accelerating our international expansion. Our goal is to build the world’s most trusted AI platform for legal professionals. At this early stage, you’ll have real influence, responsibility from day one, and unlimited growth potential. If you’re ambitious, curious, and inspired by our mission, apply now!

About the Role

We are looking for a Senior Marketing Manager (m/f/d) who will lead our go-to-market strategies, shape our messaging, and connect the value of our product to the legal audience. You will be the bridge between product and market – transforming complex features into clear, compelling stories and impactful content. You will shape Libra’s voice in the Netherlands region and play a key role in driving awareness, adoption, and growth.

Your Responsibilities

• Lead, develop, and execute product and content marketing strategies for the region that truly reach legal professionals
• Create high-performing and interactive content in various formats (e.g., blogs, case studies, social media, newsletters, webinars, events) for our regional audience
• Tailor messaging to different target groups and experience levels
• Work closely with our global performance marketing agency to launch and optimize campaigns with clear KPIs
• Plan and execute grassroots activations, pop-ups, local events, and community initiatives to increase reach, engagement, and loyalty
• Collaborate with Product, Sales, and Design to ensure consistent messaging throughout the entire funnel
• Own local media relations and press activities
• Optimize landing pages and marketing assets for SEO, GEO, and conversions
• Conduct market and competitive analyses to identify trends and insights
• Present results and help shape the marketing roadmap
• Build and maintain strong relationships with divisional, regional, and central stakeholders
• Operate as a strategic facilitator with a high degree of accountability and collaboration

Your Profile

• 5+ years of experience in SaaS marketing
• Experience in leading cross-functional marketing projects
• Strong writing and storytelling skills across multiple channels
• Deep understanding of users and product – you translate features into real value
• Hands-on experience with CRM and automation tools (Eloqua)
• Team-oriented, strong communicator, and proactive
• Entrepreneurial mindset with drive and ownership
• Fluent in Dutch and English (at least C1 level)
• Bonus: experience in the legal field or in legal tech

What Do We Offer?

• A full-time work week of 36 hours
• Compensation and benefits package in line with the market
• Variable pay as part of the compensation package
• Personal choice budget for additional salary or additional vacation hours
• Holiday allowance
• Home office allowance
• Commuting allowance
• Pension scheme
• Collective Health care agreement (optional)
• Company bicycle plan (reductions when buying a new bike)
• Device plan (you can buy a technical device every 3 years with reduction)
• Possibility to order a (standing) desk, additional monitor, chair etc for your home office setup
• LinkedIn Learning license
• Free GoFluent license: foreign language learning platform for multiple languages and multiple levels
• Yearly company events (Christmas & Summer party, sports tournaments, etc)
• A flexible, hybrid work setup in which we work twice a week at the office
• An engaged, diverse, and quality-driven team
• A culture that celebrates diversity and values talent
• Continuous investment in the growth and competencies of employees with many opportunities to develop

Wolters Kluwer invests continuously in the growth and competencies of its employees by giving them many opportunities to develop.

Become part of Wolters Kluwer!

You can realize your ideas, learn, develop and grow. We have a lot to offer and stand for an open corporate culture. Join us and shape the future together with us.