Allround Marketer

Turning expertise into visibility at Luminis and Yuma

Are you a proactive, allround marketer who combines strategic thinking with a hands-on mentality? Do you thrive on building thought leadership, shaping brand identity, and creating campaigns that truly resonate?

Luminis, and Yuma, are looking to bring our lead generation to the next level. We are seeking an Allround Marketer with a focus on content & thought leadership to accelerate our commercial growth through smart content strategy, compelling storytelling, and brand-strengthening campaigns.

Your focus

In this role, you turn expertise into visibility, vision into content, and content into impact. You will:

• Design and execute lead gen campaigns that grow awareness and generate qualified leads.
• Build and own Yuma’s content strategy across digital channels and formats.
• Develop high-quality thought leadership in close collaboration with our experts.
• Strengthen our brand through consistent, human-centered storytelling and positioning.
• Create engaging content for web, social, sales enablement, events, and beyond.
• Monitor performance and optimize based on insights and data.

What you bring along:

• 5+ years of experience in content marketing, B2B marketing and lead-gen campaigns (ideally in tech, digital, or consulting).
• Ability to write with clarity, depth, and purpose in both Dutch and English.
• Understanding of how to turn content into engagement, visibility, and pipeline.
• Creativity, proactivity, and comfort with taking ownership.
• Familiarity with modern marketing tools (LinkedIn Campaign Manager, CRM, analytics platforms, etc.).
• Enjoyment in working with experts and translating complex ideas into accessible narratives.

This is what you get back:

Our colleagues get all the freedom they need. They can bring their ideas to life with us, both in terms of work content and personal development. Standing still isn’t an option here. We work with mentors and ensure a culture where making mistakes is allowed, right alongside taking responsibility. You’ll build a network with interesting clients across various sectors, from SMEs to international organizations.

You can also count on:

• A salary between €3,500 and €5,000 depending on your experience and expertise, plus a monthly net expense allowance of €75.
• 27 vacation days for a great trip or a solid work-life balance.
• A profit-sharing scheme and solid retirement plan.
• The option to work from home, including a home-office budget and a high-end laptop.
• Lots of development opportunities (and a training budget), plus room to join (external) trainings, meetups, and events.
• A friendly, close-knit team of professional colleagues.
• A gross allowance of €50 for sports and relaxation.

About Yuma and Luminis

As part of Yuma, Luminis collaborates with five other Dutch and Belgian organizations on digital transformations. Yuma brings more possibilities not only to our clients, but also to our employees. There is extensive knowledge sharing, opportunities to work at different locations and with new colleagues, and we take on larger projects together. You’ll still find your familiar home base at Luminis.