Thesis Internship - Data&AI

Internship details

• Period: 4 – 6 months
• Start date: February '26

The work

Hi (potential) master student! We are looking for a thesis student to join the Data & AI practice of Accenture Song. This practice brings Data & AI solutions to the clients in close collaboration with Design and Digital Products, Commerce, Marketing and Service. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform!

Team As a Data & AI intern, you'll join our innovative team, working on integrating Data & AI into the Human-Centered Design and Service processes, revolutionizing approaches to enhance customer experiences and drive value through data-driven decision-making, personalization, and technology-driven strategies across various industries and customer journeys. You will collaborate with our consultants, who strategize, ideate, implement, help to adopt, and bridge the gap between business and tech for our clients.

Daily tasks On a daily basis, the following can be expected:

• Write your thesis, which is your main priority. In doing so, you’ll be supported by the dedicated people in our team;
• Conduct research within the Data & AI domain, you might find a way to contribute to our practice through internal initiatives;
• Get the opportunity to present your results to our team and others within the organization at fixed times;
• Together with the other interns, you’ll be challenged to add value to Accenture Song by coming up with your own company-wide project;
• Gain experience as a consultant within Accenture.

Research We support research topics that connect the following domains, among others:

• Data & Analytics: Web analytics, marketing data science, AI products, predictive modeling, ROMI & business planning.
• Customer Experience & Personalization: CX measurement, UX measurement, customer research, customer retention & loyalty.
• Marketing Technology & Automation: Martech implementation, CDP, AI-driven personalization, system integrations.
• AI & Innovation: Generative AI, prompt engineering, conversational AI, predictive care, AI marketing research.

Song Talent Factory (STF)
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Get expert support on your thesis topic while leveraging all Accenture resources;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services);
• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern specific engagement events
• Enjoy the wide variety of training opportunities;

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Interested? If you are interested, please provide us with a motivational letter where you propose a research topic. You can upload your motivation letter together with your resume in our Workday system.

Who we are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence.

Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.