Thesis Internship - Marketing Strategy

Internship details

• Period: 4 – 6 months
• Start date: February 2026

The work

Hi (potential) master student! We are looking for a thesis student to join the Marketing practice of Accenture Song. This capability comprises two different practices: Marketing Strategy & Advisory, and Brand & Creative. We also cover marketing topics related to Data & AI and Marketing Technology. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform!

Team As a Marketing Strategy intern, you’ll join our Strategy & Advisory team. We’re a team of all-round marketing specialists and strategists, where each of us also excels in a specific marketing domain (like marketing operating model, innovation, MarTech, and Content Supply Chain).

We’re all about leveraging creativity, technology and industry expertise to help clients unlock growth. We combine analytical rigor with creative thinking and MarTech savviness to advise clients on how to make marketing more effective, purpose-driven and future-ready.

Daily Tasks On a daily basis, the following can be expected:

• Write your thesis, which is your main priority. In doing so, you’ll be supported by dedicated people in our team;
• Conduct research within the marketing strategy & advisory domain, you might find a way to contribute to our practice through internal initiatives;
• Get the opportunity to present your results to our team and others within the organization at fixed times;
• Together with the other interns, you’ll be challenged to add value to Accenture Song by coming up with your own company-wide project;
• Gain experience as a consultant within Accenture.

Research We support research topics that connect to the following domains, among others:

• Marketing Strategy
• Marketing Innovation
• Marketing Technology
• Marketing & the role of AI/agentic
• Content creation & management
• B2B Marketing
• Marketing & Sustainability

Song Talent Factory (STF)
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services);
• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern specific engagement events
• Enjoy the wide variety of training opportunities;

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Who we are
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence.

Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.