Global App Strategy & Growth lead

About the role

At MediaMarkt-Saturn, our app isn’t just a channel, it’s a core part of the customer experience. We’re on a mission to make it Europe’s #1 consumer electronics app, driving growth, engagement, and omnichannel impact.

We’re looking for a Global App Strategy & Growth Lead, a hands-on, strategic thinker who can turn vision into results. Based in our Benelux HQ in Rotterdam (hybrid), you’ll work closely with E-Commerce, Marketing, Product, and Market teams across Europe.

• Define and evolve our group-wide app strategy, balancing long-term vision with commercial impact.
• Create blueprints for campaigns, onboarding, push journeys, and app-exclusive experiences.
• Position the app as a key omnichannel driver, enhancing in-store experiences through digital receipts, loyalty, scanning, and more.
• Act as central owner of app planning and coordination between HQ and local markets.
• Collaborate with Digital Sales, CRM, and Marketing to embed the app into campaigns and revenue steering.
• Propose and activate sales-driving initiatives such as app-only deals, gamified rewards, and personalized journeys.
• Partner with country teams to scale best practices and local innovations.
• Track and analyze key KPIs such as downloads, usage, retention, and app sales share.

Your Profile

• 5–8 years experience in mobile product, growth, digital strategy, or CRM – ideally in retail or consumer-facing industries.
• Proven track record in driving app growth and engagement from feature definition to rollout and iteration.
• Strong operational ownership mindset.
• Comfortable navigating between strategic planning and hands-on execution across departments and countries.
• Experience with ASO, mobile campaign logic, and user journey design is a strong plus.
• Confident communicator with the ability to lead alignment across HQ and markets.

Benefits:

• A fast moving, international environment with interesting challenges
• An interesting bonus scheme, fitting to your role & level
• Car/travel allowance, good pension and a phone allowance
• 30(!) days of paid holiday leave
• Wednesday break drinks, cool brand activations and Feyenoord events
• Personal development with Goodhabitz, take care of your health with Empowr and other extra’s!

About Us

We love technology and we want to excite. We have fun and want to inspire. We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference and are there for our customers, through all channels. Together with our 50,000 employees across Europe, we create the shopping experience of the future.