Marketing Manager - Expansion Markets

About us
At Mollie, we’re on a mission to make payments and money management effortless for every business in Europe. We started 20 years ago when we launched a more direct, affordable way for companies to get paid. That provided an alternative to the frustrating, overpriced solutions that banks offered at the time. Today, we serve more than 250,000 businesses across Europe with an all-in-one solution that simplifies payments and money management. And we’re a 850-strong team of product, finance, support, commerce, and engineering specialists working across Europe – from Amsterdam to London.

Your opportunity
As our Field Marketeer for Expansion Markets, you will be at the forefront of our global growth strategy. This is not a role focused on a single, established region. Instead, you will be instrumental in identifying, developing, and executing impactful marketing strategies across our newest and most dynamic markets. You will be the architect of our marketing tactics, laying the groundwork for sustainable growth, lead gen and brand recognition.

What you’ll be doing

• Developing Market Entry Playbooks: You will create comprehensive, scalable playbooks outlining the optimal sequence of activities for launching and growing our presence in new regions. This will include defining key milestones, media/channel strategy, and success metrics.

• Strategic Media Planning: You will define and implement effective media strategies tailored to each market, determining the right channels and messaging to reach target audiences.

• Public Relations Strategy: You will assess the optimal timing for engaging PR agencies on retainer and develop clear objectives and KPIs for PR initiatives.

• Event & Sponsorship Identification: You will research and recommend relevant industry events and sponsorship opportunities to build brand awareness, generate leads, and foster valuable connections within local ecosystems. Plus you’ll execute on this too.

• Local Partner Marketing Initiatives: You will develop and execute collaborative marketing programs with local partners to amplify our reach and impact within each expansion market.

• Content Strategy & Execution: This includes reproducing and localizing effective global campaigns to ensure cultural relevance and linguistic accuracy, as well as creating original, localized content that resonates with the specific needs and interests of target audiences in each expansion market, supporting lead generation, brand building, and customer engagement.

• Cross-functional Collaboration: You will work closely with our sales, product, and global marketing teams to ensure alignment and maximize the effectiveness of our market entry strategies.

• Performance Monitoring & Optimization: You will track and analyze the performance of your initiatives, providing regular reports and making data-driven adjustments to optimize results and playbooks.

• Embrace AI and data analytics to shape go-to-market strategies in expansion regions, using insights to influence content, channels, and engagement tactics tailored to local buyer behaviour

What you’ll bring

• Proven experience in field marketing, with exposure to international/multi markets, experience with new market entry a plus.

• A strong affinity with AI and emerging technologies – you’re hands-on and explorative with new tools to increase efficiency and impact in your day-to-day work, always looking for ways to drive smarter, faster, and more effective marketing

• A strong entrepreneurial mindset and hands-on approach. You are comfortable taking initiative and driving projects forward independently.

• Exceptional cultural sensitivity and the ability to adapt marketing strategies to diverse audiences.

• Demonstrated ability to quickly understand new markets, identify key trends, and pinpoint high-potential opportunities.

• A curiosity for emerging technologies, with practical experience or strong interest in using AI tools to analyze markets, understand buyer behavior, and optimize marketing strategies.

• Excellent strategic thinking and the ability to translate market insights into actionable marketing plans.

• Strong project management skills and the ability to manage multiple initiatives simultaneously.

• Fluency in English is essential; additional language skills are highly valued.

• A Bachelor's degree in Marketing, Business Administration, or a related field.

• 5 years of experience in marketing, experience in B2B; SaaS; FinTech is a big plus.

• Regular travel will be required.

Benefits

20 days working from abroad

Enjoy the flexibility to work from abroad for 20 days a year (excl high risk countries)

Wellbeing Budget

Enjoy €60 per month net towards taking care of yourself.

Lifestyle and Health Support

Reach out for coaching and support whenever you need it via OpenUp.

26 holiday days

Time to relax. Plus an extra 2 days off in between 27 and 31 December!

Commute options

Receive an NS Business Card and participate in our bike lease plan

Birthday off

It’s your special day! Why spend it at the office?

WFH Equipment Budget

One off budget of €400 for our new hires.

Hybrid working

With WFH & Internet allowance at €60 a month.

Discounted Lunch

Hot and cold meals plus snacks available each day for less than €4 and only pay when you use the service!

Health Insurance

Insure with ONVZ or receive €125 net towards your own insurance.

Annual Mollieverse event

All Mollies get together, connect and have fun.