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Ready to flex your brand muscle across Europe? We’re looking for a bold, strategic leader to take charge of Brand & Communications at Basic-Fit.
With 4.5 million+ members and rapid growth across Europe, we’re not just changing the fitness game, we’re making it part of everyday life. At Basic-Fit, everyone deserves to be fit and feel great. That’s why our mission is simple: make fitness accessible to everyone.
Your mission is to evolve Basic-Fit’s iconic brand into not just Europe’s fastest-growing fitness brand, but also the most trusted, commercially impactful, and culturally relevant one. You’ll lead Brand & Communications as a true growth engine, owning measurable brand impact across markets, driving brand metrics, member acquisition, retention, and pricing power, and reporting results clearly at board level. You’ll set the pace for modern, digital-first campaigning and shape Basic-Fit’s external voice—from iconic campaigns and creator-led content to PR, thought leadership, and reputation management. With a team of 10+ across Brand, Campaigns, Content, Design, PR, CSR, and our in-house Studio, you’ll combine creativity with data and global vision with local execution, partnering directly with our CCO to amplify Basic-Fit’s presence and impact across Europe.
At Basic-Fit, it’s not just about work, it’s about your growth. As a Head of Brand & Communications, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.
Basic-Fit is Europe’s largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs. We are continuously growing and improving. If you’re looking for a place where you can make an impact while having fun at work, you’ve come to the right place!
What Makes Us Unique?
We are the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange squad, we deliver affordable fitness solutions at 1000+ clubs across Europe, to over 2 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and to continue our growth. We move like a scale-up, making use of our strong corporate backbone. Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Family.
Basic-Fit is een jonge, dynamische en sterk groeiende organisatie met een duidelijke missie en inmiddels zijn wij de grootste fitnessketen in Nederland. Buiten Nederland hebben we clubs in België, Luxemburg, Frankrijk en Spanje. Wij vinden dat sporten betaalbaar en laagdrempelig moet zijn zodat iedereen die fit wil worden, fit kan worden. Ons doel is om de komende jaren verder te professionaliseren en door te groeien.
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