Market Development Manager

Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables.

The Role

The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and sustain growth in assigned market segments. They develop and execute market segment plans while also monitoring their effectiveness and adjusting when necessary. Serving as an expert on EBME (Eastman’s framework for enabling business and marketing excellence), the MDM also coaches other Market Development Managers. The role involves managing Stage Gate Projects, acting as a marketing subject matter expert, and collaborating with various stakeholders.

Key Accountabilities

• Earnings: Drive variable margin gains by closing new business initiatives.
• Growth: Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.
• Talent Management: Provide marketing expertise and coaching to teams, and manage personal career development.

Responsibilities

• Develop Addressable Market Maps and refine existing offers with the Medical Market & Diversified Segment Teams.
• Determine the best path for initiatives from market strategy work, develop execution plans, and monitor their effectiveness.
• Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
• Communicate strategies across the Market Segment Team.
• Lead or support growth projects using the EBME framework (Eastman Business Management Excellence).
• Track metrics to ensure post-launch efforts align with segment strategy and performance.
• Facilitate and provide input on new business opportunities in Leads Management (SFDC).
• Make growth initiative recommendations based on market trends and customer insights.
• Develop Economic Value Estimates (EVE™) with Product and Pricing teams.
• Prepare transition plans and materials, and coach Sales and support functions for new product launches.
• Draw insights from multiple sources to develop situational assessments for growth projects.
• Network and establish expertise in assigned markets.
• Interface with value chain leverage points to identify product and application opportunities.

Qualifications

• Minimum bachelor's degree required; MBA in strategic marketing or Business is preferred.
• 8+ years of experience in commercial, marketing, or product marketing roles.
• Strong marketing and business acumen.
• English language required. EU language preferred.