Digital Marketeer (Maternity Cover)

This is a 6-month maternity cover role, from October through March, offering the opportunity to make a real impact while driving our digital growth.

About O My Bag

At O My Bag, we believe fashion can be both stylish and fair. Our timeless bags and accessories are crafted with respect for people and the planet and loved by customers worldwide. With strong growth across our webshop, boutiques, and wholesale partners, we’re ready for the next digital leap. And that’s where you come in.

We're looking for a Digital Marketeer who is passionate about driving measurable business growth. You'll be the go-to expert for our digital marketing channels, leading the strategy and execution. You'll also be responsible for integrating new tools and utilising AI to drive growth. You'll use your expertise to attract new customers, boost conversion rates, and continue to build a loyal O My Bag community.

You’ll join our marketing team in Amsterdam and work closely with the e-commerce team (B2C) and the wholesale team (B2B). You'll own the customer journey, from lead generation to customer retention. This includes managing budgets, using data to make informed decisions, and collaborating with our creative team to bridge the gap between powerful storytelling and measurable performance.

What You’ll Be Doing

• Drive our paid media strategy by running and optimizing high-performance campaigns across Meta, Google, Pinterest, and TikTok. Optimize each channel and scale what works to achieve our growth goals.
• Analyze and report on key performance metrics using Billy Grace, GA4, and Looker Studio. Use these insights to optimize the overall strategy.
• Drive traffic and improve conversion for our webshop by creating and executing high-performing funnels, landing pages, and CRM flows in Klaviyo.
• Collaborate with our B2B partners to develop and execute digital activations, increasing their visibility and sell-through rate.
• Manage our external agency partners, providing strategic direction, ensuring performance is optimized, and maximizing our ROI.
• Identify opportunities to drive growth through innovation and AI, from smarter audience targeting to faster content creation.
• Work hand in hand with brand and creative to keep every campaign premium, sustainable, and on-brand.

Job Requirements

About You

• Expert in digital marketing, with 4+ years of experience in performance and growth (fashion, lifestyle, or e-commerce is a plus).
• Experience with core platforms like Meta, Google, Billy Grace, Klaviyo, and Yotpo. Eager to apply your expertise and passionate about exploring new tools and opportunities.
• Analytical with a creative eye; you love both numbers and storytelling.
• Experienced in agency management and comfortable owning budgets and KPIs.
• Excited about our mission: building a more sustainable fashion industry.

What We Offer

• 🌎 A chance to make a real impact—we’re revolutionizing leather and fair production while creating job opportunities in small communities.
• 👥 A passionate, international team right in the heart of Amsterdam.
• 🚀 Room to experiment, share your own ideas, and grow in a fast-paced, ambitious environment.
• 📚 A personal growth budget and regular team training sessions.
• 👜 A generous shop discount plus a budget for O My Bag products.
• 💪 Employee discount on an Urban Sports subscription.
• 🌱 The opportunity to work for a B Corp-certified brand with real impact.
• 🥂 Weekly team lunches, fun O My Drinks, and party activities.
• 💰 A pension scheme with A.S.R. Doen Pensioen.
• 🥗 Fresh vegetarian team lunches served daily.

Meet the Team

You’ll be part of a vibrant crew of around 30 passionate professionals from 10+ different nationalities, a true mix of talent, creativity, and energy. Day to day, you’ll work closely with our Head of Marketing Sabine and our 7 amazing teammates in the Marketing team. We’re a driven bunch with one shared goal: growing O My Bag’s presence worldwide, while having fun along the way.

Why Join Us?

At O My Bag, we're all about sustainable and ethical fashion. We don't just make handbags; we make a statement. We are changing the leather and fashion industry by creating fair job opportunities and connecting producers in small communities to the global market. We're an ambitious and positive team and bring a 'can do' attitude on our serious mission to create a better world. We own two stores in Amsterdam and you will find our bags all over the world.