Jr. Category Manager & Shelf Specialist

Sales bij Danone: Junior Category Manager & Shelf Specialist

Are you ready to shape how our brands show up on the shelf and in the hearts of shoppers? As our new Junior Category Manager & Shelf Specialist, you’ll be part of a passionate team that transforms data into shelf strategies that matter. You’ll dive deep into shopper behaviour, uncover insights, and bring them to life through impactful shelf layouts and category partnerships.

In this role, you’ll be at the centre of our Dairy & Plant-Based categories in the Retail Channel. You’ll work closely with Category & Channel Development Managers, Key Account Managers, Brand Managers, and our Field Team to connect insights with execution. You’ll also collaborate with external partners—Retail Category Managers, Merchandising Managers, and shelving consultants—to bring our vision to life in-store.

You’ll grow into a well-rounded Category Manager by:

• Translating shopper and consumer data into actionable insights and shelf layouts
• Supporting strategic projects and key shelf mutation moments
• Driving category partnerships with specific retailers
• Enabling visibility across teams through trade marketing analyses
• Contributing to commercial excellence by balancing external realities with internal goals

Your work will directly impact key business metrics such as sales growth, market share, product visibility on the shelf, and how widely our products are distributed across stores.

About you

You’re a curious, data-driven thinker with a passion for understanding what moves shoppers. You thrive in a dynamic environment where collaboration and insights go hand in hand. You’re ready to grow, eager to learn, and excited to make an impact from day one.

You have:

• A Bachelor’s or Master’s degree (preferably in Business or Marketing)
• Native Dutch fluency and strong command of English
• Sharp analytical and conceptual skills
• Confidence working with data tools and translating numbers into stories
• A natural ability to connect and influence across teams
• 0–3 years of experience in the Dutch FMCG market (internships or starter roles welcome!)
• Bonus: experience in category management or with Dairy & Plant-Based categories
• Experience with category management or our categories (Dairy & Plant-Based) is a plus

About Danone

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health.

We Offer

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.

In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

Need more information? Please contact Esther Vermeer, Talent Manager Sales & Marketing via esther.vermeer@danone.com.