Lead, Creative Storytelling & Campaigns

Lead, Creative Storytelling & Campaigns at Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

We’re looking for a Creative Lead Storytelling & Campaigns, to join Under Armour’s EMEA Marketing Team. This role is more than just writing and overseeing copy, it’s about ideas, storytelling and shaping how the brand shows up in the world. You’ll help us raise the creative bar in the region. Sometimes that means working with partner agencies and pushing their work further.

Other times it means developing strategic and campaign ideas in-house and proving that great creativity can also come from within the team.

Either way, you’ll play a key role in challenging, influencing and elevating Under Armour’s voice and brand in EMEA and beyond.

This role mixes big picture thinking with a hands-on approach. You’ll balance the art of creativity with the discipline of brand consistency, making sure every idea feels fresh but also unmistakably Under Armour. Partnering closely with the Creative Director of EMEA, you’ll work with art directors, strategists, agencies, and global teams to ensure our storytelling connects powerfully with athletes and consumers across the region.

Your Impact

• Champion and evolve Under Armour’s brand voice across EMEA, ensuring it remains authentic, consistent, and resonant across all consumer touchpoints—including digital, social, experiential, and print.
• Lead the development of original, high-impact campaign concepts, setting a bold creative vision internally and inspiring teams by example—not just reviewing agency work, but driving the creative bar upward.
• Direct and elevate agency output, ensuring all external creative aligns with UA’s brand values, strategic priorities, and creative excellence standards.
• Translate complex marketing briefs into compelling narratives and breakthrough creative, ensuring every execution ladders up to seasonal brand and business objectives.
• Collaborate cross-functionally with art directors, designers, copywriters, and project managers to deliver integrated, consumer-centric creative solutions across the full marketing funnel.
• Oversee localization and cultural adaptation of campaigns across multi-language markets, ensuring creative relevance, cultural nuance, and brand consistency at scale.
• Act as a creative catalyst within the organization, confidently pitching bold ideas, inspiring stakeholders, and fostering a culture of innovation and excellence.
• Establish and scale creative operating principles across EMEA, driving process efficiency, improving output quality, and enabling a high-performing creative ecosystem.

Qualifications

• Bachelor’s degree in advertising, Marketing, Communications, or equivalent
• Minimum 8 years of copywriting experience, ideally within sports, lifestyle, or consumer brands. Agency background is a strong plus.
• Demonstrated ability to craft original campaign concepts and tactical creative copy across digital, social, experiential, and activation platforms.
• Proven success in translating strategic brand positioning into breakthrough creative ideas and executions.
• Experience leading and managing external creative agencies, while also developing high-impact ideas in-house.
• Strong leadership and organizational skills, with the ability to guide cross-functional teams and contribute hands-on when needed.
• Excellent presentation and storytelling skills, capable of inspiring and influencing stakeholders at all levels.
• Experience in copy translation and transcreation across multiple markets, with a deep understanding of cultural nuance and brand consistency.
• Fluent in English; additional languages are a plus.
• Deep cultural awareness of sport, training, and youth culture, with the ability to translate insights into authentic brand storytelling.
• High-level mastery of strategic thinking, creative problem-solving, and project ownership.
• Strong creative instincts beyond writing, with a sharp eye for visuals, design, and art direction.
• Proficient in Microsoft Office and Mac platforms; familiarity with Adobe Creative Suite is a plus.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: Starting in October, teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.
• Travel: Occasional travel required for campaign shoots and key partner meetings.

Relocation

• No relocation provided

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources – We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.