Sales Development Representative (SDR) - UK

Join Nedap Security as a Sales Development Representative for the UK and Ireland

What are you going to do?

At Nedap Security we work on top notch access management solutions that make organizations worldwide safer and more efficient. To succeed in this mission our commercial team is looking for an energetic and driven Sales Development Representative for the United Kingdom and Ireland.

As SDR your primary focus is on creating high quality customer connections that turn into relevant leads and opportunities. You are working on the frontline with large organizations such as multinationals and public sector, where scale and complexity in the field of physical security come together. You play a crucial role in identifying and contacting stakeholders at key accounts, working closely with sales and marketing to fill the pipeline with high value customer appointments/opportunities. It’s also the perfect jump board to grow into further as commercial professional and learn fast.

Your responsibilities

• Managing and qualifying incoming leads through our CRM system HubSpot;
• Proactively identifying and approaching both existing and new key accounts through tools such as LinkedIn Sales Navigator;
• Scheduling appointments and building relationships with potential customers;
• Engage in discovery calls to collect relevant information;
• Involve the right Sales Manager at the right moment with as much relevant information as possible.
• Work closely together with marketing on co-designing (ABM) campaigns and events.
• Ensuring accurate and up-to-date data management in HubSpot;
• Identify trends, patterns, pain points etc. that help sharpen our value proposition.

Your team

You will become part of our Market-Solutions Team within our business unit Security with colleagues operating both from our headquarters (in the Netherlands) and remotely from different parts of Europe. This team includes commercial professionals along the entire customer journey. Think Marketing, SDR, Sales, Implementation Consultants and Customer Success.

Within the team you will be working a lot with SDRs for other regions, as well as other team members (like sales and channel partner managers) within the UK region.

The Market-Solutions Team is led by our Market-Solutions Director and is responsible for growing our business at Key Accounts (new and existing). You will be coached by our Sales Director, with whom you will have weekly contact about ongoing projects.

Communication with team members can take place both in the office and online. It’s great if you could work a few days per week from our campus in Groenlo (Netherlands), but working from home is an option as well. We meet as Market-Solutions Team at least several times a year to exchange experiences, celebrate successes and discuss plans and progress.

Our offer

As a Sales Development Representative at Nedap, you will make a valuable contribution to our goal: making people happier and more successful in their professional lives. In addition to your salary, you are entitled to a thirteenth month, a good pension scheme, and profit sharing with the opportunity to become a shareholder of Nedap. At Nedap, everything revolves around trust and autonomy. You determine your own working hours and vacation days. We also highly value personal and professional growth. You will receive a comprehensive introduction, and we encourage you to continuously develop yourself.

Required experience and skills

You’re someone who thrives on building new relationships and seizing opportunities. With a strong commercial mindset and a natural drive to connect with people, you’re not afraid to pick up the phone or take initiative. You enjoy the challenge of winning over new clients and think creatively when it comes to opening doors. You’re resilient, proactive, and energized by achieving results. Your communication is confident and flexible, allowing you to engage naturally with stakeholders.

• You are fluent in English. Dutch is a plus;
• A bachelor's or master's degree in commercial direction or similar background;
• Experience in outreach and proactive calling - or willing to learn and develop these skills;
• You are comfortable with (or eager to learn) tools like HubSpot, LinkedIn Sales Navigator, and Lusha;
• Affinity with the access control or security technology industry is a bonus;

About Nedap in Security

In security, we enable a shift from traditional access control to a broader, people-centered approach. Our solutions support seamless movement across organizations, making access management truly about people flow.