Assistant Manager - Web & App Analytics

Join the EU Digital Analytics Team at adidas

As an assistant manager in the EU Digital Analytics team at adidas, you will be part of a highly engaged, multinational agile team, in charge of creating insights around marketing channel performance, reporting to the Manager Digital Analytics who is located in Amsterdam, the Netherlands.

With the fast-changing analytics landscape, this position is key for ensuring that the Market Europe is at the forefront of analytics innovation. The analytics team is at the center of complex questions and business insights that need to be answered. As an Assistant Manager Digital Analytics, you are part of the team that analyses paid media performance to inform decision making by the eCommerce management team in collaboration with Media Activation and agency stakeholders. Using data from the adidas paid media ecosystem, you contribute to the generation of insights that help adidas better understand existing opportunities and give guidance on how we can increase impact of our media investments to ultimately drive return on ad spend. This position will require a basic understanding of paid media concepts in driving, managing and enabling data driven business decisions with stakeholders.

You will be someone that is constantly curious, always asking the right questions whilst at the same time having a passion for data. But most importantly as a team we believe in collaboration and high-energy. No role in the team is more important than another. Finally, you are somebody who aims for consumer satisfaction & who is ready to experiment, test and measure day in day out. The main topics you will be involved in are digital marketing insights & optimization, cross-channel measurements, Revenue & media budget planning, Test & Learn, and other paid media insights.

YOU GOT THIS and we are excited to be part of your journey.

Main Responsibilities:

REPORTS AND DASHBOARDS:

• Build and maintain self-service data tools in Power BI to track the performance of our digital marketing channels
• Manage roadmaps and backlogs for development and enhancements
• Build tools to best practices

INSIGHTS:

• Dive deep into the adidas paid media ecosystem in order to gather insights on media performance to help fuel marketing and sales strategies
• Interpret test results (mainly A/B Test & Causal Geo Test) within different marketing channels to drive continuous optimization
• Combine marketing channel insights from different perspectives to give a 360 view on a channel performance

FOUNDATIONS & AUTOMATION:

• Support in the automation of complex analytical data processes such as channel forecasting
• Ensure data quality and resolution of defects

ADVANCED ANALYTICS AND INNOVATION:

• Use advanced statistical techniques to uncover trends not visible through descriptive insights
• Pioneer usage of advanced analytics to support every-day decision-making

Key Relationships:

• Europe eCom Media Activation
• Europe Media Agency
• Europe eCom Digital Activation
• Global Data Engineering

Knowledge, Skills and Abilities:

Technical-Skills:

• Experience working with web and marketing analytics tools like Adobe Analytics, Google Analytics, Appsflyer, or Amplitude
• Confident working with multiple large data sets
• Experience working with statistics and usage of tools like R or Python is a plus

Business and Communication-Skills:

• Strong communication skills: ability to articulate complex concepts clearly
• Comfortable presenting to business stakeholders
• Good Presentation and storytelling skills
• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• University degree in a Business or Numerical discipline
• 2+ years of experience in Analytics role
• Understanding of digital marketing in an ecommerce environment

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.