Audience Marketeer

Help guests find their perfect holiday break – by turning data into meaningful moments.

Over de functie

Do you get excited about using data to really understand people? As an Audience Marketeer, you dive deep into guest data and bring insights to life. You don’t just target – you connect. Your goal? Make every message feel like it was made just for them.

You will be working in the highly motivated Global Marketing Activation team. Together with 8 colleagues, the team is globally responsible for the activation and retention of Landal’s guests. In addition, you will closely collaborate with the local Marketing teams in the Netherlands, Germany, Denmark, and the UK.

Your mission is to turn guest data into meaningful marketing actions. You’ll focus on targeting, segmentation and audience engagement.

Here’s what your day-to-day might look like:

• Analyze guest data – from demographics to behavior and purchase history
• Spot patterns and trends to guide smarter marketing decisions
• Create meaningful audience segments based on guest needs and behavior
• Build detailed guest profiles to personalize communication
• Use data to launch targeted campaigns with the right message, channel and timing
• Keep our guest database clean and accurate (remove duplicates, update records)
• Make sure all your work respects data privacy and complies with regulations
• Stay curious: keep learning about new tools, tech and trends in audience marketing
• Collaborate with content marketing, email and social media marketing to ensure a cohesive and integrated approach to customer engagement.

Dit ben jij

Dit ben jij

You combine sharp data skills with real marketing instinct. You enjoy turning complexity into clarity – and you’re not afraid to experiment.

You bring:

• A university degree and 3-5 years of working experience in e-commerce, ideally in hospitality/travel
• At least 3 years in a similar role at a larger organization
• Experience with audience segmentation and targeting
• Skills in tools like Excel, SQL, Python, or R
• A strong sense of data ethics and privacy compliance
• A proactive mindset and a drive to stay ahead of trends
• Bonus: a portfolio or case study that shows your impact in previous campaigns

Dit bieden wij

Together, we go all out to offer the best to our guests and colleagues. If you join us, your efforts will be rewarded with:

• A 38-hour-per-week contract with a two-month probation period, in accordance with the Collective Labour Agreement for the Recreation Industry
• A gross monthly salary between €4.253 and €6.076 based on full-time employment*
• 27 vacation days based on a full-time workweek*
• Access to extensive training and development opportunities through Learnit!, both online (over 150 learnings) and offline, focused on professional skills and personal development
• A travel allowance in accordance with our policy, at €0.23 per km. The ferry costs to Texel will also be reimbursed. If you choose to travel by public transport, 100% of your travel expenses will be reimbursed. Landal actively encourages commuting by public transport
• Participation in the Recreation Industry Pension Fund. The standard retirement age under this scheme is 67 years. The premium for the old-age pension is 21.8% of the pension base, with costs shared equally between Landal and the employee
• The possibility of paid supplementary birth and parental leave
• Various collective insurance options, including a free continuous travel insurance for you and your family
• An attractive employee booking discount scheme

*A full-time contract is based on a 38-hour workweek, equivalent to five working days. If you are employed part-time, your salary and vacation days will be calculated on a pro-rata basis.