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Digital Marketing Specialist

Geplaatst 23 jul. 2025
Delen:
Werkervaring
1 tot 10 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)

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Join Easee as a Digital Marketing Specialist

Who we are

Easee is a Norwegian green-tech company building the future of electrification. We create smart, scalable EV chargers and related technology that make life easier by removing barriers to adopting electric technology. In the process, we help build smarter and more efficient power grids.

Founded in 2018, we design, develop, and manufacture products in Scandinavia, blending cutting-edge technology with a kind, modern culture. Easee was founded on the idea that ambition and delivering cutting-edge technology can and should go together with a kind and modern company culture that brings out the best in people. We call that: Dare, Care, Deliver.

Purpose of the role:

We are looking for a skilled and hands-on Digital Marketing Specialist to manage and optimize our digital platforms, CRM systems, and marketing automation efforts.

You’ll play a pivotal role in ensuring our web presence, email marketing, and customer data infrastructure are seamlessly integrated, effective, and aligned with our broader commercial goals. You will also collaborate closely with regional marketeers to adapt and improve digital journeys based on local needs and campaign priorities.

Responsibilities & Scope:

Website & Performance Optimization

  • Manage, optimize and update website content, landing pages, and articles through WordPress CMS.
  • Ensure basic technical SEO hygiene (meta structure, page speed, mobile responsiveness).
  • Set up and maintain tracking frameworks using Google Tag Manager, Google Analytics (GA4), and UTM tagging to monitor traffic behavior and campaign effectiveness.

CRM & Customer Data

  • Implement and manage lead capture and syncing workflows between web forms, landing pages, and the CRM.
  • Partner with Sales Ops to maintain a clean, structured, and segmented Salesforce CRM and email database aligned with marketing needs and develop reporting dashboards for marketing contribution to sales pipeline (B2C leads, MQLs, SQL’s, etc.).

Email Marketing & Automation

  • Manage the end-to-end process of email campaigns, including template design, segmentation, list hygiene, A/B testing, and scheduling.
  • Build automated email flows (lead nurture, onboarding, re-engagement) tailored to audience behavior and CRM status.
  • Coordinate with comms, design and marketing teams to align marketing initiatives, brand consistency and compelling copy.
  • Integrate customer database through integrations with our Cloud services for real-time updates.

Performance and Digital Insights

  • Collaborate with marketing teams to align landing pages and lead capture journeys with campaign goals.
  • Drive performance-based insights using analytics tools, dashboards, and reports to optimize campaigns and webpages.
  • Monitor and improve key metrics, such as: open rates, conversion, sessions, funnel-drop offs.
  • Recommend and implement testing plans (A/B tests for CTAs, forms, layout) to improve key funnel metrics.

What You'll Bring:

Education

  • Minimum HBO degree

Experience

  • Digital marketing — ideally in both B2B and B2C
  • Hands-on experience with:
    • Web content management
    • Web analytics
    • CRM systems
    • Marketing automation

Technical Skills

  • Proficient with tools like WordPress, Salesforce, and Mailchimp (or similar)
  • Basic understanding of technical SEO best practices

Languages

  • Fluent in English
  • Dutch is a plus

Personal Traits

  • Strong project management & communication skills
  • Hands-on and proactive mindset
  • Flexible and adaptable to change
  • Detail-oriented and structured
  • Analytical with a data-driven approach

Why Easee

Make your mark: Join one of Europe’s leading EV charge point manufacturers and help accelerate the green transition.
Purpose-driven culture: We believe in building not just innovative products, but also a better future.
Inspiring colleagues: Work with passionate professionals in a dynamic, cross-border team.
Grow with us: This is your opportunity to shape and own our integrated digital approach for Marketing & Sales.
Great perks: Enjoy daily free lunches and an energetic office atmosphere in Amsterdam.

Before you apply: Easee is growing and changing every day. Working here means that you may need to be flexible and take on different or additional tasks along the way. We move fast and dare to dream big. Therefore working at Easee might be challenging, but it will be filled with opportunity.

About Easee ASA

Founded in 2018
Co-workers: 145

Your eyes are your most important sensory organ. Especially in a world that is more visual than ever. It is our mission to make clear vision accessible to everyone. It starts with knowing how good your eyes are. A moment of clarity. Where and when it suits you.

Zorg & Welzijn
Amsterdam
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