Global Loyalty Manager

Are you passionate about building deep customer partnerships and creating impactful loyalty programmes? Join us as a Global Loyalty Manager and be a key player in shaping the future of sustainable energy solutions. 🌱

Your team

At BDR Thermea Group we are on a mission to decarbonise heating and cooling with energy-efficient solutions.

To accelerate our mission, we have built a brand-new, international commercial team reporting to the Global Sales and Marketing Excellence Director. Your team brings together Product, Pricing, Customer Concepts and Go-to-Market excellence to deliver market leading value propositions for our customers.

Your role

As our new Global Loyalty Manager, you will take ownership of our global B2B loyalty programmes, working across multiple European markets.

You’ll collaborate across our Group to foster meaningful, data-driven relationships with our customers in the fragmented B2B Installer landscape of Europe.

Your role is a change leadership role, bringing together localised fragmented loyalty programmes to drive significant growth. You will be responsible for the deployment of a significant investment to create market-leading loyalty experiences, adding value and driving deep customer connectivity.

Deep customer partnerships are a strategic pillar for our future success. We believe Loyalty is the key to achieving long-lasting success and accelerating the energy transition. This is your chance to shape our business with real impact and to be at the heart of the transition to sustainable energy.

This is a hybrid role based in Apeldoorn, the Netherlands. We value flexibility and collaboration: you're encouraged to spend at least one to two days per week in our office while enjoying the support for your home office set-up and travel costs.

Your key tasks

• Design, implement, and enhance global B2B loyalty programmes, ensuring digital enablement, measurable execution, and impactful results across operating companies (OpCo’s).
• Work closely with local Marketing teams to validate value with customers, benchmark competitors, and champion continuous improvement to create competitive advantage.
• Leverage loyalty programme data to profile installers, increase share of wallet, and drive targeted marketing automation and sales interventions, creating a power bridge to our sales teams.
• Establish clear KPIs to track the programme’s success and lead interventions to achieve growth ambitions.
• Manage the significant budget for loyalty programmes, ensuring resources are allocated effectively to maximize ROI.
• Build strong relationships with international colleagues across the UK, Benelux, France, Germany, Spain, Italy, and Turkey to balance global consistency with local customisation.

Your first 6-12 months

• Assess existing loyalty programmes and opportunities across our European operations.
• Define the programme roadmap by engaging with senior stakeholders up to the Management Board, understanding customer needs, and identifying competitive gaps.
• Develop and launch initial programme enhancements, setting the foundation for long-term success.

What you bring

• A minimum of five years of experience in a similar role.
• You are analytical and methodical, with sharp attention to detail.
• You are proficient in Excel, Power BI, PowerPoint, and CRM-tools.
• You have a collaborative, solutions-focused mindset with an entrepreneurial spirit.
• A Bachelor’s Degree in Marketing, Business, or Psychology.

Preferably, you also bring:

• Experience in creating B2B loyalty programmes

What we offer

• A permanent contract.
• Next to a solid monetary compensation, receive a strong pension package.
• Benefit from a healthy work-life balance with 36 holiday days per year, based on a full-time contract.
• Take advantage of flexible home-working policies and a home-office budget.
• Enjoy discounts on our products and insurances.
• Join a company in the heart of the energy transition and build a flourishing career with us!

About the company

At BDR Thermea Group, we bring the energy transition closer every day. Serving customers in more than 100 countries with a diverse team of 7,000, we are united by a shared mission to create a sustainable future through smart indoor climate solutions. We champion innovation, customer focus, and a cohesive team culture.

BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable, innovative future for everyone.

What’s it like to work at BDR Thermea Group?

At BDR Thermea Group, we don't just talk about making a difference - we live it every day. As a team member, you'll be part of a company leading the way in the global energy transition, shaping the future of sustainable heating and hot water systems.

Work alongside passionate colleagues who share our core values: One Team, Sustainable Future, and Customer Focus. We support your growth, development, and well-being in a purpose-driven environment that encourages creativity, innovation, and collaboration. Join us on our journey toward a sustainable future.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work.