Magnet.me  -  Het slimme netwerk waar studenten en professionals hun stage of baan vinden.

Het slimme netwerk waar studenten en professionals hun stage of baan vinden.

Senior Field Marketing Manager

Geplaatst 2 jul. 2025
Delen:
Werkervaring
8 tot 20 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)

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As a Field Marketing Manager for the region, you will be responsible for the development and execution of regional marketing programs that support pipeline growth, account engagement, and customer acquisition. You will work closely with the Senior Field Marketing Manager and regional sales teams to implement effective Account-Based Marketing (ABM) strategies across the 1:1, 1: few, and 1: many approaches. Your role will involve the hands-on execution of marketing tactics, from events and digital campaigns to content development and reporting, ensuring alignment with both regional and global marketing strategies.

What you'll do

ABM Strategy & Execution

  • Implement 1:1, 1: few, and 1: many ABM campaigns targeting specific accounts and segments, ensuring high levels of personalization and engagement.
  • 1:1 ABM: Support high-priority accounts by creating customized campaigns that target key decision-makers, in close collaboration with sales teams.
  • 1: few ABM: Execute targeted campaigns for clusters of accounts with similar profiles, leveraging multi-channel strategies to increase engagement and pipeline growth.
  • 1: many ABM: Drive broader, scalable ABM programs that generate awareness and engage larger groups of target accounts using digital, events, and content marketing tactics.

Pipeline Generation & Acceleration

  • Develop and execute marketing initiatives that drive demand and accelerate opportunities, contributing to the overall pipeline growth in alignment with sales objectives.
  • Support key marketing events, webinars, and content creation initiatives that engage prospects and customers, moving them through the buyer's journey.
  • Collaborate closely with the sales team to align marketing activities with sales priorities, ensuring that campaigns support lead generation and account engagement.

Cross-Channel Engagement

  • Use a mix of digital marketing tactics (e.g., email, paid ads, webinars) and offline events (e.g., VIP briefings, roundtables) to engage accounts at different stages of the funnel.
  • Coordinate the development of regional content, including whitepapers, case studies, and thought leadership pieces, tailored to specific audience segments.

Reporting & Analysis

  • Monitor and report on the effectiveness of ABM campaigns, tracking key performance indicators (KPIs) such as engagement, lead generation, and pipeline velocity.
  • Use tools such as Salesforce and Marketo to track marketing activities, ensuring that all campaigns are documented, analyzed, and optimized for future success.
  • Ensure all marketing activities are logged and reported in relevant files, maintaining up-to-date records of regional marketing campaigns assets and status.

Event Management

  • Plan and execute regional marketing events, working with external vendors, sales teams, and cross-functional partners to deliver high-impact engagements.
  • Oversee the logistics, content strategy, and follow-up for regional events, ensuring that they align with marketing and sales objectives and deliver measurable ROI.
  • Experiment with new acquisition channels to continually optimize account engagement and drive qualified leads into the pipeline.

Who you are

Knowledge, Skills & Qualifications

  • Bachelor’s degree in marketing, business, or a related field.
  • 8 years of experience in B2B marketing, with a strong focus on ABM, demand generation, and field marketing.
  • Familiarity with ABM tools and strategies, including 1:1, 1: few, and 1: many approaches.
  • Proficiency in marketing technology platforms such as Salesforce, Marketo, LinkedIn, and Google AdWords.
  • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results under tight timelines.
  • Proven ability to collaborate with cross-functional teams, particularly sales, product marketing, and external agencies.
  • Excellent communication and presentation skills, with the ability to convey marketing impact to both internal and external stakeholders.
  • Fluent in English (written and spoken)

Our Perks

  • Loud and busy sometimes but always friendly, helpful, and super fun. We love to celebrate each other’s achievements, share jokes, and our love for food, movies, traveling, and sports. We’re one big and diverse family working towards the same goal.
  • Insurance Multiple options to choose from; you choose the plan that will work best for you and your family members.
  • Lunch Free daily healthy lunches, prepared by our in-house chef. Plus plenty fresh fruit, and snacks.
  • Commute With MARTA within a few feet away and a security access parking garage attached to our building with 835 covered parking spaces, you choose how you would like to get to the office and we will pay for either option.
  • Social Regular happy hours at the office with drinks, snacks and lots of laughter.
  • Clothing You can wear clothes you feel comfortable in.
  • High spec equipment We provide all employees with high-spec Macs and tech set up.

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.
Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to…


Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.

Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations such as GE, ABN AMRO, AIG, Nation Wide, Nordstrom, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, Singapore, and London.

ICT
Amsterdam
250 medewerkers