Retail Activation Manager

Retail Activation Manager at Dyson

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

At Dyson, we sell by demonstrating. Through our growing network of Dyson Demo Stores and retail spaces, we simply explain how our technology works, and why it’s better.

About the role

As our Retail Activation Manager, you will:

• Coordinate activity plans for both direct and indirect business channels, aligning with overall strategy and customer needs.
• Manage NPD launches and marketing campaigns across direct and indirect retail channels, ensuring compliance with terms and conditions.
• Evaluate market evolution using GFK data to track Dyson market share and identify potential threats from competitors.
• Define distribution footprint in collaboration with key stakeholders, ensuring efficient Dyson distribution in the market.
• Cascade Dyson Retail principles and Selective Distribution criteria to the team, monitoring compliance through sales CRM tools.
• Support the Head of Retail Activation in special projects and initiatives, providing guidance and leadership to colleagues when necessary.

About you

To succeed in the role, we expect you to have:

• At least four years of proven experience in trade marketing, marketing, or events management.
• Strong planning and project management skills, with the ability to analyze data effectively.
• Experience in managing external agencies and suppliers to execute campaigns and activities.
• Proactive and solution-oriented mindset, able to deliver results under pressure and tight deadlines.
• Assertive, self-motivated, and dynamic individual with a results-driven approach.
• Excellent team player with high attention to detail and organizational skills.
• Ability to build and manage stakeholder relationships at all levels, both nationally and internationally.
• Fluent in English, with strong communication skills both written and verbal.

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

Awards & Accreditations

The Times, 2024 & 2023

UK Top 100 Graduate Employers

Universum UK, 2024

Most Attractive Professional Employers in UK

Universum UK, 2024

Most Attractive Student Employers in UK

Universum Singapore, 2024

Most Attractive Student Employers in Singapore

D&I Award Japan, 2024

Best Workplace for Diversity & Inclusion

GradSingapore, 2024 & 2023

Singapore's Top Leading Graduate Employers

Forbes, 2023

World's Best Employers

Forbes, 2023

World's Top Companies for Women

Employee Experience Awards Singapore, 2023

Bronze, Best Women Leadership Programme