Head of Digital & Customer Data Analytics

Shape the future of e-commerce and digital marketing by joining our digital team! Bring your digital (marketing) expertise and entrepreneurial spirit to the table, and let's create exceptional omni-channel experiences together.

Do you get excited about turning data into real-world impact? Are you a natural leader who loves guiding teams and uncovering the story behind the numbers? Then keep reading, this might just be your next adventure.

At Rituals, we’re looking for a Head of Digital & Customer Data Analytics to lead our talented team of Data Analysts, Engineers, and Scientists. This is your chance to shape how we use data to understand our customers, optimize our digital performance, and help us grow in meaningful, sustainable ways. You’ll be at the heart of decisions that touch millions of lives, and help bring a little more beauty, balance, and mindfulness into the world.

YOUR ACCOUNTABILITIES

• You’ll manage and inspire a group of six data experts, analysts and engineers, building a fun, curious, and high-performing culture where everyone grows (including you).
• You’ll work closely with teams across Digital, Marketing, Retail, Innovation, and Customer Relation, translating their questions into data-powered answers they can actually use.
• From lifetime value to churn to campaign performance, you’ll surface insights that help us better understand our customers and create more meaningful experiences for them.
• You’ll lead the development and optimization of AI models like “next best offer” and “customer lifetime value.” Not just smart stuff, stuff that makes a real business difference.
• You’ll contribute to our digital & data strategy, bring in new tools and techniques, and help us stay ahead of the curve (not just keep up with it).
• You’ll oversee the data pipelines and models that keep everything running smoothly. Quality, accessibility, and reliability will be your north stars.
• You’ll take complex findings and turn them into simple, compelling stories that make people nod, smile, and say “Let’s do it.”
• Power BI, GA4, Google BigQuery. you know the drill. You’ll also help us discover new platforms to make our work even sharper and faster.

Why you’ll love this role

• You’ll lead a key capability in a company that’s scaling globally with purpose.
• You’ll work with smart, passionate people across disciplines.
• You’ll have the freedom to innovate and the support to make it happen.
• You’ll help shape a future where data helps create more meaningful, mindful customer journeys.

Bring all of you

• A degree in something quantitative, think Math, Economics, Engineering, Computer Science.
• 5+ years in data analytics, business intelligence, or something similar.
• 3+ years leading a team (preferably if that team was a mix of Analysts and Engineers).
• Sharp skills in SQL, Python or R, and tools like Power BI.
• Experience with cloud platforms like Google BigQuery.
• Familiarity with data engineering and pipeline orchestration.
• GA4 experience is a big plus!

On top of this:

• You lead with empathy and confidence.
• You love making complexity simple.
• You’re curious, strategic, and comfortable challenging the status quo.
• You thrive in fast-paced environments and keep cool under pressure.
• You speak both “data” and “business and love translating between the two.

At Rituals, we believe small moments can make a big impact and the same goes for data. If you're ready to lead with insight, purpose, and a sense of joy, we’d love to meet you.

Benefits of working at Rituals

• Training, coaching & development opportunities
• Staff discount on Rituals products
• Attractive bonus
• Numerous health & wellbeing initiatives
• Company & team events