Senior Brand Designer

Join Bugaboo as a Senior Brand Designer

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future, are you ready to join us on this journey?

As a Senior Brand Designer, you are a true steward of our brand, playing a pivotal role in shaping and evolving its identity across every touchpoint, with a strong focus on our digital channels. You ensure visual consistency, clarity, and impact in every customer interaction, strengthening our brand presence at every opportunity.

Leading a small team of talented designers, you drive the creation and execution of high-quality visual assets and campaign guidelines. You collaborate closely with cross-functional teams to bring the brand to life in meaningful, compelling ways.
You’re a key member of the Global Brand and Creative team and report directly to the Head of Creative.

What will you do?

• Shape, maintain, and evolve the visual identity of the brand across all touchpoints, with a strong focus on digital. Further develop and maintain (digital) brand guidelines to enable consistency across internal and external teams.
• Ensure the brand remains cohesive, relevant, and aligned with strategic goals.
• Lead and mentor a small team of brand and digital designers to produce high-quality, impactful visual assets. Set visual direction for offline and online product campaigns, marketing initiatives, and internal projects.
• Collaborate with our brand and content teams, developing design solutions that are innovative and forward-thinking design solutions.
• Drive the design and rollout of key marketing campaigns, including toolkits, guidelines, and asset libraries. Oversee production of digital, CRM, print, social, and POS materials.
• Work with teams across marketing, content, product, digital, and leadership to align brand messaging and execution.
• Present work clearly and confidently to stakeholders, articulating design rationale and strategic thinking.
• Stay ahead of design and cultural trends to ensure the brand remains modern and forward-thinking. Bring fresh ideas and creative experimentation to the table.
• Be on the lookout for new developments and tools that could aid our internal design processes, like AI.
• Keep an eye out for new tools—especially AI-driven ones—that could make our design process smarter and more efficient.

What You’ll Bring to the Table

You have 7+ years of experience in brand and digital design, ideally within an in-house creative team for a premium or high-end brand, with a strong affinity for fashion. Your skillset combines sharp visual design with a deep understanding of brand strategy, business goals, and user experience across digital touchpoints. You're a bold, conceptual thinker with a refined design sensibility cross-platform, and you thrive on mentoring and inspiring junior designers to grow and succeed. Always attuned to creative innovation, you’re genuinely curious about how AI is shaping the future of design and digital experiences.
You have fluent English language skills as Bugaboo is an international company. You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.And last but not least!  Live our core values: ownership, collaboration, transparency and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;
• Eligible to participate in Bugaboo’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (max 5 yrs);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor).
• Work from home allowance plus home-office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

About Bugaboo International

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.