Lecturer Bachelor Advertising & Beyond (0,6 fte)

Join the Willem de Kooning Academy: Shape the Future of Advertising & Beyond

The Willem de Kooning Academy is a leading international academy for bachelor and master programs in media, art, design, leisure and art education. The academy stands for groundbreaking art education, in which connections with social and educational partners give substance to an academy that constantly questions its own boundaries. In addition to art education, the academy also offers economic education focused on entrepreneurship in the cultural and creative industry.

The Willem de Kooning Academy is in transition. A new strategic agenda (Strategy 2025 and beyond) gives direction to the (re)development of activities in the coming years, including the curriculum. Leading those changes are three values (making matters, being present and sharing perspectives) and three movements (organizing transitions, sustaining pathways and supporting infrastructures).

The Academy is part of the Rotterdam University of Applied Sciences, strongly rooted in Rotterdam and at the same time internationally oriented. With approximately 400 colleagues, WdKA educates more than 2,500 students. Many of our students and colleagues have an international background.

About Advertising & Beyond

The speed and complexity of technological, political, social and economic developments strongly influence practices in art, design, branding and digital communication.

Advertising & Beyond has approximately 175 students over the 4 years of the education and a small interdisciplinary teaching team. We believe creativity is the key that contributes to the future in a positive and meaningful way. The professional world is looking for young creatives with multiple talents and skills, who look beyond the borders of their primary disciplines.

We teach students to develop in how creativity becomes more effective. In combination with exploring artificial intelligence, doing research and experimenting within a theoretical framework they become conscious of the power of their creative and strategic talents and how to apply that to influence audiences and society, today and in the future.

In this major we teach students to become familiar with skills and tools of advertising, from an artistic, ethical and inclusive point of view. They’ll learn to communicate and present concepts and ideas that create attention and impact.

What are you going to do?

The Major Advertising & Beyond is open to hiring several tutors for year 2 and 3 with a focus on concept, branding, art direction and copy.

Position year 2: you are able to inspire the student, from your expertise as a creative director, to look at current issues in society to form their own opinion and to create and present urgent and communicative work.

Position year 3: you can inspire and guide students, from your expertise as creative director, towards their upcoming internship in the 2nd half of the academic year.

It is not possible to apply for a specific year.

Tasks will include:

• Teaching, as part of a team, possibly in courses ranging from the second year to the third.
• Participating in the development of classes for the program.
• Participating in final assessments, both in the context of classes you are teaching.
• Responding with flexibility to a workload that varies over the course of the academic year.

Are you the candidate we're looking for?

We are looking for people that want to share their expertise with the next generation. Professionals that are excited working with an interdisciplinary team within a project-based education.

The ability to work collaboratively is a must, as all of our education is team-based. You should be excited about questioning established norms through design and be a proponent of critical new media literacy.

Next to this, we ask:

• Experience in teaching and in the possession of a BKE (Basis Kwalificatie Examinering). Also having a BDB (Basiskwalificatie Didactische Bekwaamheid) is a big plus.
• Preferably working in the communication or creative industry approached from a multi-disciplinary perspective as a creative director.
• A master degree, favourably in a relevant program.
• Familiarity and an ability to engage with design and applied art communities is a major asset.
• A commitment to developing new didactic forms of design education within the bachelor Advertising & Beyond program is an asset.
• EU/ECC work authorization.
• A good command of verbal and written English and Dutch.

What do we offer you?

Hogeschool Rotterdam offers a temporary employment contract (D4 cao hbo) of one year. Depending on experience, the salary amounts to a minimum of € 4.173,75 and a maximum of € 6.359,47 gross per month (scale 11 cao hbo) for full-time employment, excluding vacation allowance and year-end bonus.

WdKA likes to invest in motivated and well-trained employees. Working at WdKA means that you can use time and facilities (via access to our Stations) for professionalization. To further your pedagogical and didactical development, you need to be willing to undertake mandatory training.

Our secondary benefits also include access to different kinds of support and discounts by RUAS and an attractive pension plan. In addition, we offer a good work-life balance through more than 50 days off per year for full-time employment.

We aim at diversity and recruiting colleagues from groups currently underrepresented in our education. We give preference to a candidate who strengthens the diversity within our team in case of equal suitability.

Being able to provide a Certificate of Good Conduct (VOG) is a condition of employment as well as a valid EU work permit if you are from outside the EU.

Informal enquiries about the position or the selection procedure can be directed to Jeroen Bouweriks via j.b.bouweriks@hr.nl, course leader Advertising & Beyond

Closing date: 1 July, 2025