Technical Data Consultant

Technical Data Consultant at Triple (Alkmaar)

Our Alkmaar office (Triple) is located on the edge of this beautiful historic city. You can lose yourself for hours in our Star Wars, Lego, or racing sims collections.

Job description

What are you going to do?
As a Technical Data Consultant, you will be crucial in empowering clients to embrace a data-driven approach within their digital strategies. Your responsibilities include assisting clients in effectively leveraging data for informed decision-making. Additionally, you will analyze user data to uncover actionable insights, focusing on user retention, behavior patterns, and conversion trends.

A key part of your role will be to develop clear and measurable objectives, leveraging existing frameworks and creating new ones to monitor the impact of marketing initiatives. This will involve collaborating closely with our creative teams, product marketing, and clients to help achieve their goals. You will also be responsible for staying up to date with the latest digital tools and trends in data and analytics, ensuring our strategies remain cutting-edge and effective.

Your responsibilities include:

• Digital Strategy Improvement: Evaluate and implement strategic improvements in our digital landscape. Use your expertise to refine our approach, ensuring our strategies are data-driven and aligned with current digital trends.
• Marketing Channels: Analyze and report on traffic from various paid and organic channels. Your analysis will help us understand our reach and effectiveness across different platforms.
• User Data Analysis: Analyze user data to glean insights about user retention, behavior patterns, and trends in conversion events. Your findings will directly influence how we engage with our audience.
• Objective Development: Develop clear, measurable objectives for our marketing initiatives. This involves using existing frameworks and creating new ones to quantify the impact of our strategies.
• Collaboration: Work closely with creative teams, product marketing, and clients to align goals and strategies. Your role will be crucial in bridging the gap between data and creative execution.
• Research and Innovation: Stay updated on the latest digital tools and trends in data analytics. Your research will ensure we remain at the forefront of digital marketing innovations, including A/B testing, setting up experimentation workflows, and leveraging cutting-edge methodologies to optimize performance.

What do you bring with you?

As a future Technical Data Consultant at Triple, you bring a wealth of knowledge in data analysis and digital strategies. You possess a Bachelor's or master’s degree in IT or a related field and have an advanced understanding of Google Analytics 4 (GA4). Your expertise in setting up insightful dashboards and implementing UTMs and sophisticated measurement techniques will be crucial. Additionally, you have experience managing analytics through Tag Managers like GTM and Tealium. You are proficient in conducting digital A/B testing, with solid knowledge of web platforms such as VWO, Optimizely, or Google Optimize.
In this role, we expect an excellent ability to collaborate and communicate with you. You can simplify complex data concepts and work effectively in multidisciplinary teams. Your broad knowledge of the best digital practices and a proven track record in implementing innovative digital strategies make you a valuable addition to our team. At Triple, we are looking for someone with the technical skills and the drive to stay constantly updated with the latest digital tools and trends in data analytics.

Requirements

• Bachelor's or master’s degree in IT or a related field.
• Advanced understanding of Google Analytics 4 (GA4), with the ability to build insightful dashboards and explorations.
• Proficiency in the implementation of UTMs and sophisticated measurement techniques.
• Experience setting up and managing analytics through Tag Managers like GTM and Tealium.
• Demonstrated experience conducting digital A/B testing and solid understanding of web platforms such as VWO, Optimizely, or Google Optimize.
• Broad knowledge of best digital practices and a proven track record of implementing innovative digital strategies.
• Experience in working collaboratively in cross-functional teams to execute complex digital projects.
• Fluency in Dutch (mandatory).

Who are we?

We’ve been exploring technology's potential to deliver breakthrough innovations since 1998. We believe that deep technical know-how combined with cutting-edge creativity drives change to future-proof businesses. Change relies on radical synergy. Technology and creativity should work in perfect unison. Tech enables creativity. Creativity unlocks the potential of tech.

Our track record of disruptive ventures and innovative ideas shows that we have transformative thinking deeply ingrained in our DNA. We punch above our weight when consulting, creating and maintaining digital ecosystems for global clients like VodafoneZiggo, Polestar, citizenM, and Philips. With a team of 450+ specialists across brand, experience, technology, and data & AI, we have the power to drive fundamental transformation at scale.

Diversity, Equity, Inclusion
Our people are a true cross-section of society. That’s how we ensure that the services, campaigns, and products we create uphold the same quality regardless of who interacts with them. We welcome everybody and respect individual identities. We are convinced that diversity stimulates creativity and ensures innovations.