Growth Marketing Manager

Growth Marketing Manager at Aquablu

🌊 Who are we?

At Aquablu we’re disrupting the marketplace with a revolutionary (flavored) water system. Brought to life in 2018, our founders Marnix and Marc promised a healthy but tasty alternative to soft drinks. Today, our water is tapped in almost 16 countries. And we continue to make waves by teaming up with industry leaders like Heineken, Adyen and Marriott Hotels. Join us in our mission to save one billion plastic bottles by 2030!

"That might sound really ambitious, but our team is part of an inspiring movement in an industry that’s thirsty for change." Marc Co-founder of Aquablu

We’re revolutionizing the way you hydrate. We believe that every sip can be a step toward a cleaner, healthier future. Our mission is to transform global drinking habits by replacing single-use plastics with innovative, sustainable hydration solutions that elevate your well-being. We’re boldly stepping into a trillion-dollar market, challenging the old ways because it’s high time for change. Exciting, right? If you’re nodding along, keep on reading…

Your Mission:

We’re seeking a Growth Marketing Manager who is equal parts data-driven strategist, AI-powered marketer, and ABM specialist. In this role, you will focus on building high-converting digital funnels, scaling our ABM programs, and optimizing paid media budgets to maximize ROI. Your expertise will help us target high-value accounts and drive pipeline growth while continuously testing and refining our approach.

What You’ll Be Doing

• ABM-Driven Growth: Lead and manage AI-powered ABM programs, leveraging predictive analytics and automation to target high-value accounts. Develop targeted campaigns that align with our GTM strategy and fuel revenue growth through precise account segmentation.
• Paid Media & Demand Gen: Own and optimize paid media budgets across search, social, and programmatic channels, ensuring efficient ad spend that supports our ABM initiatives.
• Regional & Indirect Demand Strategy: Develop and execute demand generation strategies for indirect sales channels and key regional markets to accelerate pipeline growth.
• Conversion Rate Optimization (CRO): Identify and implement CRO strategies across our website and marketing funnels, employing A/B and multivariate testing to boost conversion rates.
• Rapid Landing Page Deployment: Quickly create and iterate high-converting campaign pages using Framer, enabling fast testing and continuous optimization of marketing experiments.
• Acquisition & Growth Experiments: Own acquisition channels, run data-driven experiments, and iterate based on funnel analytics (CTR, bounce rate, lead quality, etc.) to drive ongoing improvements.
• Attribution & Forecasting: Implement standardized campaign analytics and attribution models to enhance forecasting accuracy and optimize budget efficiency.

Job requirements

About You

You’re a data-driven marketing innovator with a passion for smart scaling, experimentation, and delivering results.

• Experience: 4+ years in growth marketing, demand generation, or paid media roles, with a strong focus on ABM.
• ABM Expertise: Demonstrated success in developing and executing ABM campaigns that drive measurable results.
• Paid Media Mastery: Proven track record managing and optimizing Google Ads, LinkedIn, Meta, and programmatic campaigns.
• AI & Automation Skills: Proficiency in AI-driven marketing tools (e.g., Clay, Apollo, HubSpot), automation, and no-code growth hacking solutions.
• Test & Learn Mindset: Comfortable running experiments, analyzing data, and iterating for continuous improvement.
• Strong Communicator: Ability to translate complex insights into clear, actionable strategies and work cross-functionally.
• Project Management Mastery: Skilled in executing growth initiatives efficiently, managing multiple priorities, and delivering results in a fast-paced environment.
• You are eligible to work in the Netherlands without requiring visa sponsorship (we are not registered IND sponsors).
• Bonus: Experience with SEO and transactional landing page optimization is a plus.

Why Aquablu?

You will be part of a young, fun and ambitious team which aims to change the way people consume water!

• 🌴 26 paid holiday days.
• ☀️ Beautiful and bright office in Amsterdam (Houthavens).
• 🌱 Healthy (heavily discounted) lunches (+ biweekly BBQs).
• 🎉 Monthly team nights (karaoke, boat rides, bootcamp etc.).
• 🌍 Be part of an exciting growth phase of a scaling company.
• 👴 A pension plan by Zwitserleven (50/50).
• 💧 Endless amount of our very own flavoured water!
• 🎵 What kind of vibe can you expect at our office? Check out our very own Spotify playlist "Akwablues"