Product Manager

Join Bugaboo as a Product Manager

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us  

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future, are you ready to join us on this journey?

Your aim as a Product Manager is to lead the full product lifecycle, from idea to end of life, to ensure Bugaboo delivers profitable innovation that meets revenue and customer satisfaction goals.

You are part of the Product team and report to the Director of Product Management.

What will you do

Drive in-market product performance

• Monitor global in-market performance for your product category focusing on profitability, customer satisfaction, quality, and operational efficiency, in collaboration with cross-functional teams.
• Continuously optimize pricing, product claims, and messaging to stay competitive and relevant.
• Identify and implement cost optimization opportunities and product enhancements.

Manage New Product Introductions (NPIs)

• Actively shape the 5-year product roadmap and new product development by representing the voice of the consumer and market.
• Analyze and share consumer and market insights to develop relevant and commercially valuable value propositions.
• Define clear market positioning, including pricing and claims, for new products.
• Lead all go-to-market (GTM) responsibilities according to the GTM playbook.

Own a cross-portfolio initiative

• Depending on workload, lead a cross-portfolio initiative such as a process improvement or a specific strategic topic.

Stakeholder and project management

• Depending on a project, it may be required to manage the delivery of product development through project management, including establishing milestones, tracking progress, and addressing risks and issues.
• If a dedicated project manager is assigned, collaborate closely to co-manage the process while owning external communication to the steering group and management team.

What you will bring to the table

• Educational background in Economics, Business Administration, Marketing
• Strong analytical skills
• Time management skills
• Good verbal and written presentation skills
• Able to easily connect with people (including more senior colleagues) and have them deliver their tasks without having direct influence on them
• Self-starter, proactive and well-organized
• Quick learner
• You are available to come to the office 2-3 times a week

You have fluent English language skills as Bugaboo is an international company.

You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance
• Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;
• Eligible to participate in Bugaboo’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor).
• Work from home allowance plus home-office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.