Global Category Manager Visibility

Join Our Dynamic Commercial Procurement Team

Company: HEINEKEN

Global Category Manager – Customer Marketing

Team: Commercial Materials & Services (Global Procurement)
Location: Amsterdam

Are you ready to elevate brand impact at the point of sale? We have an exciting opportunity for a Global Category Manager – Customer Marketing, a strategic procurement role critical to enabling our brands to shine where it matters most: in front of consumers.

As part of the Global Procurement team, you will work closely with our brand, trade marketing, and sales teams (both global and local), to contribute to our commercial agenda by ensuring best-in-class execution in the marketplace. Whether on trade or off trade, your role will be key to bringing the most relevant materials to market—fast, smart, and cost-efficiently.

Key Responsibilities

Brand & Regional Portfolio Development (40%)

• Collaborate with regional commercial teams and brand stakeholders to co-develop relevant point-of-sale (POS) portfolios tailored to brand positioning (mainstream vs. premium), channel requirements, and shopper needs.
• Identify synergies across markets to optimise cost, reduce waste, and streamline logistics (e.g., harmonised deliveries, inventory management).
• Support key initiatives with strategic sourcing input and execution expertise.

Commercial Excellence & Innovation (40%)

• Lead supplier negotiations to secure optimal commercial conditions, including pricing, lead time, service levels, and innovation access.
• Develop meaningful partnerships with key suppliers to enable continuous innovation and external inspiration (“bringing the outside in”) that fuels commercial growth and shopper engagement.
• Stay attuned to market trends and emerging solutions in shopper marketing, activation, and execution.

Supplier Relationship Management (20%)

• Establish and maintain robust supplier governance, aligning both global and local stakeholders for consistency and transparency.
• Drive continuous improvement initiatives, ensure savings delivery, and oversee performance management.
• Implement frameworks for measuring supplier contributions to commercial effectiveness and innovation.

Desired Experience & Profile

How You Work

• Influential Collaborator: Strong communicator who can align cross-functional and cross-market teams with different agendas and bring them together around shared business goals.
• Commercially Curious: Always seeking to understand shopper behaviours, market trends, and the evolving landscape of execution.
• Results-Oriented: Focused on driving impact, balancing quality, speed, and cost in every decision.
• Agile Innovator: Brings fresh thinking and a bias for action to test and scale new ideas.
• Strategic & Insightful: Capable of distilling complexity into actionable strategies and making data-led decisions.

What You Bring

• Education: University degree.
• Experience: 6+ years in Procurement or Commercial functions (e.g., trade marketing, category management), ideally within FMCG and/or a matrixed international environment.
• Functional Skills: Expertise in strategic sourcing, trade marketing materials, commercial negotiations, supplier relationship management, and innovation sourcing.
• Language Skills: Fluent in English. Additional languages are a plus.

What’s in it for you? Let’s uncork!

• Work on a high-value, high-impact global category
• A generous salary in the range of 87-115.000 euros annually including holiday pay, strong pension and free public transport
• Gain exposure across a global network of suppliers and internal stakeholders
• Be part of a values-driven company where innovation, ownership, and collaboration are key

Apply now and help us win at the point of sale through procurement excellence.

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