Senior Content Marketeer

Ben jij creatief, strategisch en sterk in het overbrengen van complexe ideeën in heldere, aansprekende content? Als Content Marketeer werk je op het snijvlak van branding, storytelling en productmarketing. Jij zorgt dat onze productmerken – met name InView – opvallen én herkenbaar blijven bij onze doelgroep.

Je richt je vooral op content in de awareness-fase: je helpt de markt onze producten te leren kennen en erop te vertrouwen. Daarbij werk je nauw samen met collega’s zoals de go-to-market marketeer, digital marketeer en campaign marketeer. Samen vormen jullie de basis van onze merk- en productcommunicatie.

Wat ga je doen?

Vertaal strategie naar content met impact

Je vertaalt de bedrijfsstrategie en innovatie-roadmap naar creatieve campagnes en content die onze reputatie in de markt versterkt. Je schakelt met interne experts en stuurt externe bureaus en copywriters aan.

Zet InView stevig op de kaart

Je bouwt aan een sterke positionering van het productmerk InView door:

• het ontwikkelen van brand storylines en sales pitches,
• meedenken in ABM-trajecten,
• markttrends te vertalen naar content en verkoopondersteuning,
• en het creëren van draagvlak bij interne stakeholders.

Bewaak de merkconsistentie

Je beheert en verbetert het InView playbook, werkt waardeproposities uit op basis van de roadmap en zorgt voor heldere messaging van merk tot module. Zo houden alle teams één lijn in communicatie, visueel én inhoudelijk.

Bedenk, plan en creëer content

• Je stelt een contentkalender op en signaleert kansen op basis van trends en data.
• Je ontwikkelt content samen met andere marketeers of via externe partners.
• Je bewaakt de kwaliteit en consistentie van alle uitingen, afgestemd op onze branding en strategie.

Wat neem je mee?

• HBO/WO-werk- en denkniveau in Marketing, Communicatie, Journalistiek of Bedrijfskunde.
• Minimaal 3 jaar ervaring in contentmarketing (bij voorkeur B2B).
• Ervaring met aansturen van bureaus en copywriters.
• Strategisch inzicht, creatieve geest en oog voor detail.
• Stevige stakeholdermanagement skills.
• Je werkt gestructureerd, bent tech-savvy en bekend met tools zoals GenAI.

Interesse in de rol van Content Marketeer?
Mocht je nog vragen hebben over deze functie, neem dan contact op met Ilias Al Mansoure-> ilias.almansoure@wolterskluwer.com

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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