Associate Director of Online Marketing - Factor Europe (m/f/x)

Join HelloFresh as an Associate Director of Online Marketing

About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

The role

We are seeking an experienced and visionary Associate Director of Online Marketing to lead our online acquisition efforts across paid digital channels. This role is perfect for someone who combines strong analytical acumen with a deep understanding of creative optimisation and the evolving power of AI-driven automation. You will be a key driver of scalable growth and help Factor become the most trusted nutrition brand in Europe.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

About Factor Europe

Factor is a fast-scaling, fresh and healthy ready meal brand reshaping how consumers interact with food and wellness. As part of our mission to deliver healthy, convenient, and delicious meals across Europe, we’re building a world-class digital marketing team that thrives at the intersection of performance, creativity, and technology.

What you’ll do

• Lead strategy, execution, and optimisation of digital performance campaigns (e.g. Search, Social, Display, Video) across multiple European markets.
• Drive creative strategy in collaboration with brand and design teams to produce high-performing, locally resonant ad assets — test, iterate, and scale based on performance insights.
• Leverage AI tools and automation platforms to brief/produce content, streamline workflows, enhance targeting, and maximise ROI.
• Work with high-performing teams of channel managers and specialists, fostering a culture of experimentation, innovation, and continuous improvement.
• Work cross-functionally with Data, CRM, Product, and Brand to align online marketing with broader customer lifecycle goals.
• Translate campaign results into actionable insights and present learnings regularly to leadership stakeholders.
• Continuously evaluate new channels, tools, and automation opportunities to stay ahead in the dynamic digital marketing landscape.

What you’ll bring

• 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment.
• Strong track record managing paid media budgets and scaling customer acquisition efficiently.
• Deep experience with Meta Ads, Google Ads, YouTube, and programmatic platforms.
• Proficiency in AI-powered marketing tools and creative automation platforms.
• Strategic mindset with the ability to zoom in on data and zoom out to vision.
• Passion for data-informed storytelling and testing-led growth.
• Strong project management and cross-functional collaboration skills.
• Fluent in English; additional European languages a plus.

What we offer

• A competitive salary and company benefits
• 40% discount on Factor meals
• Paid Parental leave benefits
• 50% work-from-home policy, with a budget allowance to support your WFH set-up, and flexibility to work from abroad up to 8 weeks per year
• Pension & Health insurance support
• We trust and support you - take ownership of your work and push your ideas from inception to execution
• We want to see you grow - we support your career progression and provide learning and development opportunities
• We take our work seriously, but we don't take ourselves too seriously. You’ll work with fun, energetic, and supportive teams.
• We’ve kept up the work-hard, play-hard energy virtually. From team socials to holiday and milestone celebrations, you’ll have plenty of opportunity to connect socially with teammates across the HelloFresh Group

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com