E-Commerce Content Intern

About the Brand

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes. Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Purpose of the Role

Assist the E-Commerce team daily in managing various aspects of the online flagship store KARL.COM, including Karl Lagerfeld E-commerce campaign project management, website content updates, and research on e-commerce web design. The internship lasts for 6 months and begins in Mid-May.

Key Responsibilities

• Continuously liaise with the Marketing & Communications teams to plan timelines for all visual assets and copies for key launches.
• Support onsite content building and testing for home and landing pages (Salesforce Commerce Cloud - Page Designer / Shopify).
• Coordinate copy localization and internal review of all editorial and commercial copies, as well as perform publication checks for go-live for all e-commerce communications.
• Analyze testing performance, customer behavior, and drive improvement initiatives.
• Ensure all website pages are up-to-date with imagery, copy, and customer journey.
• Work closely with the Merchandising team to maintain a clear merchandising strategy across all areas of the site.
• Support with content research and benchmarking.
• Support commercial activities on KARL.COM driven by other departments.

Skills, Education and Experience

• Fashion, retail, e-commerce, or business-related studies
• Candidates should be available full-time, 5 days a week, and must be enrolled in a university for the entire internship period.
• Familiar with MS Office
• Familiarity with Adobe Creative Cloud programs is a plus
• Language: fluent in English, both verbal and written, additional spoken languages are a plus

Profile

• Enrolled in a University for the entire duration of the internship
• Able to work in a fast-moving and international team
• Able to prioritize and multitask
• Eye for detail and visual competences
• Up-to-date knowledge of the online retail environment
• Flexible and adaptable, with a positive attitude
• The start date is May/June 2025 with availability for at least six months

Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands.

Why #TEAMKARL?

• Learning and development courses/trainings
• Opportunity to make an impact
• Working in the heart of Amsterdam
• And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. #TEAMKARL