Master Internship: Performance Marketing Analyst

Master Internship: Performance Marketing Analyst

Developing analysis to provide insight in the effectiveness of our marketing campaigns and channels.

Functiebeschrijving

As an intern data analyst you will be part of the marketing communications department of PACCAR Parts Europe.

You will be responsible for analyzing the impact of our marketing campaigns and channels to provide insights in their effectiveness. Your activities include:

• Provide insights in the impact, on retail and wholesale, of our marketing campaigns and channels.
• Stakeholder management, where input is requested from direct colleagues and department heads, and decisions are made.
• Present your progress and findings to direct colleagues and management.

Jouw profiel

We are looking for an enthusiastic master degree student who is pursuing a degree in fields such as Business Administration or Data Science. The number of internship days is negotiable. Additionally, you are/have:

• Strong analytical skills (experience with Python is a plus)
• Capable of delivering work accurately;
• Comfortable presenting to groups;
• Able to work independently but also know when to seek help;
• Willing to come to our office in Eindhoven on internship days.

Afdeling

The Marketing Communications department is part of PACCAR Parts Europe, the aftersales division of DAF Trucks nv. Our department is responsible for all marketing campaigns and communication to our end customers and the dealer network to promote spare parts from our premium brand (DAF Original), home brand (TRP), charging solutions for electrical trucks and many more. To accomplish this we work closely together with our internal colleagues and external partners.

Our department exists of campaign managers, responsible for successfully running and optimizing marketing campaigns and channels, and project managers, responsible for developing new campaigns, tools and events.

Wij bieden

• A view behind the scenes at a large international corporation; You will get a lot of freedom and responsibility;
• We are open to your initiatives and depending on the assignment you see your results back in the workplace;
• An experienced coach and supervisor who can teach you a lot and is willing to help you with your assignment;
• After your graduation, you will have the opportunity to start your career at DAF;
• An internship wage of € 375,- (Bachelor) and € 450,- (Master) per month on full-time base;
• A travel allowance, if you don’t have a student travel product (provided by the Dutch government);
• A housing allowance, if you temporarily rent a room near DAF.

Each intern will have the opportunity to participate at the Student Event. During this event you will meet other interns and find out more about DAF/PACCAR!

Would you like to know more about the experiences of other students? Here you can read stories of our former interns.