Manager, SEO

Manager, SEO

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

Under Armour seeks an experienced SEO Manager to drive and execute strategy for Ecommerce as part of a rapidly growing digital team. This teammate will play a critical role in creating, facilitating and executing the EMEA SEO. You will help the team optimize performance and develop new SEO-driven initiatives designed to meet aggressive growth targets.

The ideal candidate will have some enterprise level SEO experience, analytics expertise and excellent project management skills.

As the EMEA SEO Manager you are a passionate advocate of the Under Armour Brand and its consumers as well as detail-oriented and organized, capable of handling multiple projects at once, capable of dealing with ambiguity and rapidly-changing priorities in our fast-paced environment. In this role you manage eCommerce Websites and the PWAs to maximize visibility in organic search results in 10+ countries. You influence campaigns, copy, design & messaging to ensure SEO best practices are followed and in harmony with a growing, rapidly developing the SEO program for the EMEA region.

For this role it is vital that you closely collaborate with the other channels and functions that contribute to the digital consumer journey and experience. You will partner up with the channel specialists to ensure a 360-degree synergy.

You have a natural curiosity and keen ability to develop, articulate and execute a best-in-class SEO strategy. You are exceptionally adept at articulating highly technical SEO plans and projects to non-SEO teams, including senior executives.

Your main goal is to grow the quantity and the quality of the organic traffic to our websites. You are results oriented and focused on automation and scaling SEO initiatives to maximize ROI and deliverable measurable growth. To do so, you partner with our SEO agency, and you build an engaged and performing SEO team.

Your Impact

• Own and drive initiatives to qualitatively and sustainably grow organic share, coordinate and manage our internal team and external agency to support on the execution.
• Own and build strong partnerships and synergies with the Consumer Engagement Director and the North America SEO Director and their teams to develop best-in-class SEO strategies, inform targets and execute plans to continuously improve Ecommerce SEO Globally.
• Collaborate closely with various departments on all major website changes impacting SEO and provide inputs and recommendations.
• Analyze performance based on SEO positioning & analytics data, including data from Adobe Analytics, Google Search Console, and Google Trends. Review website data for keyword insights and SEO trends.
• Articulate and present analyses and learnings effectively to the team and to key stakeholders - expertise in Powerpoint required.
• Execute on business requirements and assure these ladder up to roadmaps and business goals.
• Partner with Regional teams to develop projects to address existing technical SEO issues and provide requirements and recommendations pertaining to redesign and platform migrations.
• Participate in daily, weekly, monthly reporting of SEO performance and monitor dashboards to track, socialize and influence performance. Proactively identify and offer solutions to reverse negative trends.
• Collaborate with Digital Marketing team to ensure that our marketing investment and CRM program are driving qualitative traffic and not cannibalizing our organic visits.
• Lead and grow a diverse and multidisciplinary team in which you foster a positive and collaborative work environment, promote professional development, and employee engagement.
• Support, train and mentor non-SEO team members on foundational SEO tactics in order to get the understanding and buy-in from the team when it comes to SEO initiatives.
• Maintain up-to-date knowledge about all technical and strategic aspects of SEO.

Qualifications

• Minimum 5 years’ experience with 2 years performing SEO at Junior Associate level.
• Must have SEO Retail/E-Commerce or omni-channel experience.
• Expertise in HTML, CSS, JavaScript, React and other website technology related to SEO.
• Experience auditing Schema markup and writing requirements for JSON-LD implementation.
• Direct experience with implementation of rel=”alternate” hreflang Familiarity with RegEx.
• Must be familiar with JIRA, comfortable writing JIRA tickets and knowledgeable about agile workflows.
• Extensive experience working with Screaming Frog, Google Search Console, Bing.
• Webmaster Tools, SEMRush, Ahrefs, Majestic, Google Trends, Stat, etc.
• Solid analytical skills – familiarity with Adobe Analytics. Experience with Tableau is a plus.
• Strong project management and organization skills, with a keen eye for detail, requiring minimal supervision.
• Results-driven marketer with proven quantitative and analytical skills; should be extremely.
• Proactive & independent, always looking for ways to take initiative and improve status quo.
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams.
• Must exhibit superb verbal and written communication skills in English, fluency in a second language a plus.
• High degree of comfort interpreting results and communicating insights effectively to upper management.
• Passion for SEO – up to date on current trends, active in the SEO community.
• Strong sense of ownership and entrepreneurial spirit.

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• Hybrid work, a minimum of 2 days in the office
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.