Product Marketing Manager

Join Rentman as a Product Marketing Manager

About Rentman:

At Rentman, we are the operations management platform built to support event and media production teams. From small companies to high-end event service providers, businesses in over 70 countries use our software to realise festivals, concerts, corporate events, and more. For event service providers facing daily challenges in managing inventory, scheduling staff, or generating professional estimates in a fast-paced industry, Rentman offers the ideal solution. Rentman has its HQ in Utrecht, Netherlands and our second office in Toronto, Canada.

Since 2015, Rentman has grown to a team of over 100 professionals from 30 different nationalities, creating a unique and diverse culture. We’re driven by curiosity to explore, focused on meaningful results, and committed to true ownership.

At Rentman, we work in English as the common language and we have a very flat hierarchy. We are currently growing so we are looking for a Product Marketing Manager. 🎉

Mission Of This Role:

As a Senior Product Marketing Manager, you’ll play a key role in shaping the messaging, positioning, and user adoption of new features, driving demand and revenue for Rentman’s products in key markets.

In this role, your work will center around customer interviews, competitor research, and close collaboration with product teams to assess the impact of product updates. You’ll turn these insights into content that speaks directly to end users, while providing commercial teams with targeted market insights and sales enablement tools. You will be part of the Product Marketing & Retention team, positioned centrally within Rentman’s product, customer experience, sales, and marketing departments.

What You'll Do:

• Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments
• Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings
• Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption
• Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement
• Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies
• Own our competitive intelligence, keeping track of industry trends & competitors and sharing key insights with the commercial team
• Keep all product documentation—internal and external—up to date, ensuring clear value propositions that align with brand standards
• Develop and maintain sales enablement materials, such as competitive battle cards, pitch decks, and training resources, to improve win rates in top-priority markets

What We're Looking For:

• 3+ years of experience in product marketing within B2B SaaS
• Strong command of English, both written and spoken
• Highly organized, analytical, and goal-driven
• Team player who enjoys engaging with the marketing teams as well as other departments

Bonus points for:

• Experience in the event/media production industry and/or Experience in a product-led SaaS company
• Knowledge of Product-Led Growth

What You'll Get:

• An ambitious, young, inclusive (and awesome) international team
• A competitive salary (+8% holiday benefit)
• A “13th month” annual bonus based on company results
• 25 days of paid vacation
• Flexible WFH policy & work from anywhere for 4 weeks a year
• A shiny Windows, Linux or Mac of your choice
• An annual training budget to boost your skills
• A pension plan via BrightPensioen
• Sports activities (Rentman football team, squash and padel) and a Onefit fitness subscription
• An OV Business card if you live further than 10km away from the office
• A flexible and engaging work environment with free lunches, office perks (PS5, Ping Pong, D&D), legendary karaoke parties, and various team activities
• A paid 4-week sabbatical after 5 years to go on an adventure
• An amazing office in the heart of Utrecht, Netherlands, at the historical Drift 17

At Rentman, we celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that our differences make us stronger and strive to foster a workplace where everyone feels valued and respected.