PR & Influencer Specialist CPS

YOU’LL MOVE
Marketing

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.

As our PR & Influencer Specialist CPS you have a passion for sports and an understanding of the global sports community.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Our perfect fit.

The PR & Influencer Specialist CPS is a key member of the ASICS Core Performance Sports (CPS) Category, supporting the development of all Tennis, Padel, Indoor & other sports related campaigns and communications initiatives for the EMEA region. You will lead/work across a variety of projects from ideation to execution to inspire and enable people to move and drive brand preference for ASICS. As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts the body and mind.

Does this sound like you?

• You’re well organized. You accomplish tasks accurately, thoroughly and have a keen eye for detail.
• You’re an inspiring storyteller. You love to write and share compelling stories.
• You are a great multi-tasker. You enjoy spinning plates, can stick to deadlines and thrive under pressure.
• You’re a team player. You enjoy collaborating with others and have fun while delivering great results.
• You’re a hands-on self-starter. You’re curious and motivated by doing things differently and learning by doing.
• You are a high achiever. You are always looking for ways to improve.

How you’ll help us.

Based at our EMEA headquarters in Hoofddorp, near Amsterdam and reporting to the Category Director CPS, you’ll:

• Develop and drive the PR and Influencer strategy, where the focus and outcomes convey our unique Sound Mind in a Sound Body brand purpose and product superiority.
• Define and create stories, assets and, ultimately, toolkits around key product launches and critical moments.
• Manage the brand ambassadors and collaborators, working with a team to develop initiatives and activities that drive product recommendations and reflect our Sound Mind in a Sound Body purpose.
• Manage a network of agency partners, content creators and social media experts to deliver outstanding results that impact brand preference.

More about you.

• You bring 4 – 5 years of relevant working experience in PR or community / influencer marketing.
• First language English writer. Other European languages would be an advantage.
• Experience in managing regional PR and Influencer programs for global, ideally sports, brands.
• Proven creative skills, creating campaigns that break through the noise and spark conversations.
• Experience in managing agencies and content creators.
• Affinity with sports, ideally Tennis, padel or Indoor (handball/volleyball)

How we’ll help you.

Your wellbeing is our top priority. That’s why we’ll provide these resources to help you achieve and maintain a Sound Mind in a Sound Body.

• Free fitness and 60% off sports membership. We'll reimburse you for keeping a sound mind and body.
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.
• Runkeeper Go™ app. Free premium subscription to our running app.
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes and Lunch and Learn sessions.
• OpenUp Access. A platform that offers professional psychological and medical assistance and meditation classes.
• Free running club. Join our beginners or intermediate groups for a weekly running session.

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.