Senior Digital Marketing Specialist, Sportstyle

Senior Digital Marketing Specialist, Sportstyle

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.              

As our Senior Digital Marketing Specialist, SportStyle, you will lead digital marketing strategies for the SportStyle category within the EMEA region. You will drive brand consideration through consumer engagement and elevate Brand presence through high-impact, data-driven digital experiences.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.                 

Our perfect fit.                

As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts body and mind.           

Does this sound like you?                 

• You’re a leader. You can connect with and motivate team members.      
• You’re organised. You pay attention to detail and have a first time-right mentality but are pragmatic when required.      
• You’re knowledgeable. You have experience and an active interest in new developments.      
• You’re strong-willed. You thrive when presented with problem-solving opportunities.          
• You’re thorough. You pride yourself on your accurate and careful approach.     

How you’ll help us.                 

Based at our EMEA Headquarters, just outside of Amsterdam, Netherlands, you will be reporting to the Category Director Sports Style, and as part of the role, you’ll:   

• Develop and implement tailored digital marketing plans for the SportStyle EMEA category to drive brand consideration and consumer engagement. Closely aligning them with cross-functional and -categorical initiatives.
• Oversee regional content requirements and manage the provision of content to activate against planned initiatives. This entails steering, sourcing, adapting, and activating global content, supporting markets and strategic accounts, and occasionally organising additional regional shoots.
• Align closely with media, e-commerce, and global teams to ensure campaign efficiency and creative consistency. Educate global and regional teams on activations and provide strategic feedback for improvements.
• Manage digital marketing budgets against the marketing calendar and ensure efficient allocation of resources to maximise return on investment.
• Utilise data and insights to refine campaign strategies and ensure measurable success. Report key achievements and outcomes in regular internal updates (e.g., bi-weekly category reports and team updates).
• Mentor and support direct reports, fostering personal and professional growth. Ensure accountability, task ownership, and collaboration. Optimise team workflows and communication structures for improved efficiency. 

More about you.     

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Five years of experience in digital marketing, category management, or brand management, ideally in the lifestyle or footwear industries.
• Project management experience.
• Strategic, creative and analytic thinking.
• Understanding the consumer.

How we’ll help you.                 

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.                 

• Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.                 
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.                 
• Runkeeper Go™ app. Free premium subscription to our running app.                 
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.                 
• OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.                 
• Free running club. Join our beginners or intermediate groups for a weekly running session.               

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.                 

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.                 

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.