Digital Marketing Lead (UX Design Lead)

Digital Marketing Lead (UX Design Lead)

Lead User Experience

As the Lead User Experience, you will shape the future of our digital experience, optimizing customer journeys across our website and mobile app. You’ll lead a team of UX designers, researchers, and CRO specialists, ensuring user-centered, data-driven improvements that enhance engagement and conversion. Join our international team at Action HQ and make a direct impact on millions of customers across Europe.

This is your daily action

As the Lead UX, you report to the Manager Product & UX, and drive UX initiatives based on strategic business goals. You collaborate with teams across Product, Marketing, Digital, and Technology, ensuring user insights translate into tangible improvements.

Your daily responsibilities include:

• Leading and mentoring a team of UX designers, researchers, and CRO specialists to optimize digital experiences.
• Developing and implementing UX strategies that align with business objectives, ensuring a seamless customer journey.
• Overseeing UX research initiatives, analyzing customer feedback and behavioral data to drive continuous improvements.
• Collaborating cross-functionally with product owners, developers, and marketing teams to integrate UX best practices into the product lifecycle.
• Managing relationships with external agencies to enhance UX capabilities and execution.
• Advocating for user-centered design principles, ensuring accessibility and inclusivity in all digital products.
• Defining and maintaining UX standards and guidelines to ensure design consistency.
• Tracking and analyzing UX performance metrics, driving data-driven optimizations.
• Managing the UX team’s budget, resources, and external partnerships to achieve strategic objectives.
• Contributing actively to Action Insights (VoC program) to ensure customer feedback translates into meaningful digital enhancements.

Meet your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns. Our biggest challenge is One Breath, One Format, online and in more than 2,500 stores in 11 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. You too?

This is you

You are a strategic UX leader with a strong analytical mindset, the ability to interpret data, and a passion for creating user-friendly digital experiences. You thrive in a collaborative environment, guiding teams and influencing business decisions with your expertise. You combine a vision for UX strategy with hands-on execution, ensuring tangible impact on business performance.

In addition:

• Master's degree in Design, Human-Computer Interaction, or a related field
• 5-7 years of UX experience, with at least 2 years in a leadership role
• Expertise in user research, information architecture, and interaction design
• Proficiency in Figma, Adobe XD, and other design/prototyping tools
• Strong understanding of web and mobile development methodologies
• Experience in agile product development
• Excellent communication skills in English (both oral and written)

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 2,500 stores in 12 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• An annual bonus between 5 and 10% based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• A permanent contract// A temporary contract with the intention of offering you a permanent contract in the long term
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme, collective health insurance and mobility allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we sponsor more than 2,500 children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including 155 different nationalities? That we purchase 94% of our wood products and 100% of our cotton sustainably? And that almost all our stores only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? Join our team and find out for yourself.

Interested?

We are proud to be an inclusive employer, and we warmly invite anyone who recognises themselves in the vacancy to apply. So take action and respond to this vacancy now!