Digital Wholesale Account Manager

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COMflagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

PURPOSE OF THE ROLE

The Digital Wholesale Account Manager is a cornerstone of the Digital Wholesale Team, directly contributing to the success and growth of the Karl Lagerfeld Brands' digital wholesale business. This is a highly influential position that requires a strategic thinker with a proven ability to deliver exceptional sales results, foster strong partnerships, and implement innovative solutions. With a deep understanding of e-commerce and digital marketing, the ideal candidate will drive the achievement of key objectives that are vital to the brand’s global and regional strategy.

KEY RESPONSIBILITIES

Commercial Strategy

• Delivering Sales and Profitability Targets: Consistently achieve and exceed annual sales and profit targets, ensuring alignment with Karl Lagerfeld’s broader global and regional goals.
• Strategic Account Planning: Lead the development and execution of joint strategic account plans, establishing mutual performance objectives, financial goals, and milestones to ensure long-term success.
• Comprehensive Account Management: Execute a cohesive, end-to-end go-to-market strategy for assigned accounts, ensuring the timely execution of seasonal activities, including Sales Meetings and Business Reviews.
• Sales KPIs Execution: Develop and execute a cohesive sales platform to meet or exceed the defined sales KPIs stated in the Account Plan (AP)

Brand Execution

• Driving Brand Visibility: Ensure the Karl Lagerfeld brand is showcased effectively on partner platforms by overseeing and refining digital content and maintaining a consistent, engaging brand image.
• Optimizing Digital Assets: Manage the accurate and timely distribution of all digital assets, ensuring that product details, imagery, and descriptions maximize consumer engagement and sales.
• Marketing Synergy: Collaborate with internal teams to align digital merchandising strategies with marketing campaigns, creating high-quality online assets such as banners, videos, and landing pages.
• Executing Commercial Activity: Plan and implement impactful promotional campaigns/partnership, including seasonal initiatives and new product launches, driving consumer interest and sales growth.

Operational Excellence

• Data-Driven Insights: Use detailed sales analysis, market trends, and customer feedback to identify opportunities for improvement and optimize product offerings.
• Performance Management: Meet and exceed operational KPIs, including order creation, management, conversion rates, and on-time delivery, ensuring seamless partner alignment and satisfaction.
• Adaptation and Innovation: Stay ahead of industry trends and competitor activity, driving continuous improvement in strategies and execution to maintain Karl Lagerfeld’s competitive edge.
• Operational KPIs: Manage order creation, stock control, and cancellations, ensuring alignment with partner expectations and operational excellence.

THE IDEAL PROFILE

• This role demands a dynamic, results-oriented professional with a robust track record of success in wholesale account management and digital merchandising.
• Experience: A minimum of 5 years in a wholesale commercial sales role, with additional experience in e-commerce or digital marketing being highly desirable.
• Expertise: Comprehensive knowledge of e-commerce trends, digital marketing strategies, and online merchandising best practices.
• Analytical Acumen: Exceptional proficiency in data analysis tools (e.g., BI tools, Excel, Google Analytics) to drive performance and inform strategic decisions.
• Interpersonal Skills: Proven ability to cultivate strong relationships, deliver impactful presentations, and communicate effectively with diverse audiences.
• Organization and Attention to Detail: Ability to manage multiple priorities, maintain meticulous attention to detail, and meet tight deadlines in a fast-paced environment.
• Creative Vision: A forward-thinking mindset with a strong eye for detail and the ability to develop innovative, impactful solutions.

MEASURES OF SUCCESS

• The success of the Digital Wholesale Account Manager will be evaluated based on the following key metrics:
• Sales and Profitability: Achieving and exceeding defined annual sales and profit targets, reflecting strong commercial growth and strategic alignment.
• Strategic Execution: Successful development and implementation of account strategies, ensuring strong partnerships and sustainable growth.
• Operational Performance: Maintaining high accuracy in order book management, optimizing stock control, and minimizing cancellations.
• Product Performance: Driving exceptional onsite product sell-through rates and optimizing product segmentation and differentiation strategies.
• Customer and Partner Satisfaction: Achieving high satisfaction scores through effective account management and seamless collaboration with partners.
• Campaign Impact: Delivering measurable results from marketing and promotional campaigns, including increased traffic, conversions, and brand engagement.
• Data Utilization: Leveraging analytics to identify trends and opportunities, implementing data-driven improvements that enhance performance across accounts.