PR Specialist

-Speaking & writing fluently Dutch is required for this position- For Hunkemöller's international marketing department we're looking for an enthusiastic, hands-on and pro-active PR Specialist. This is an exciting role for someone with relevant PR experience that is looking for the next step at an amazing fashion brand.

JOUW TAKEN

As the PR Specialist you lead and shape the public image of our brand. In this role, you will be responsible for developing and executing strategic PR plans to promote our collections, campaigns and overall brand identity across the Globe. You'll be working closely with the Global Marketing Communications Manager to make sure all international (Brand & Corporate) PR matters will be taken care of. You'll have daily contact with our PR agencies in The Netherlands, Germany, Belgium & Spain and with local marketeers in key markets and provide them with all necessary input.

Within this role you'll be responsible for: 

• Developing and implementing PR strategies to increase brand visibility and positive brand sentiment
• Find the stories within the brand to craft compelling press stories and releases and manage media inquiries.
• Day-to-day contact with our PR agencies and provide them with needed tools
• Manage the showroom specialist and 1 intern
• Place seeding orders and send seeding packages to our agencies and manage our seeding portal together with the showroom specialist. 
• Monitor and manage brand reputation across digital and traditional media.
• Collaborate with cross-functional teams to align PR efforts with brand goals and find the stories within the brand
• Strategic force behind the international ambassador program focused on (micro) influencers.
• Plan and oversee press events, product launches, and other media related activities.
• Cultivate relationships with fashion media, influencers, and key industry players.

We're looking for:

• At least 3+ years PR experience in fashion & lifestyle (PR Agency experience is a bonus)
• Excellent communication and writing skills in Dutch & English
• That has a love for PR and everything it entails
• that has affinity with lingerie and all other Hunkemöller product categories 
• that is a self starter, highly accountable, pro active hands-on and feels responsible 
• Ability to manage multiple projects in a fast-paced environment.
• that is available 40 hours per week and does not mind to attend events in the evening or inthe weekend and likes the occasional travel.  

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2024, which underlines our people initiatives and achievements. 

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!