Media Analyst

We are looking for a talented Media Analyst that has affinity with media, data and Fashion. As a senior media analyst, you will provide in-depth media analysis reports and automated dashboards to support both the Marketing & E-commerce Media team. The insights are used to improve the effectiveness of the campaigns (including long-term brand building and short-term commercial targets) and to gain knowledge about trends and the quality of our media buying. We are looking for someone with exceptional communications skills and strong analytical abilities.

JOUW TAKEN

Main Responsibilities

• Manage complex quantitative and qualitative media analysis projects to provide the teams with high level insights and reporting on their (full-funnel) media performance. Both on- and offline.
• Analyse and interpret mainstream, social media and market research data sets to provide meaningful insights and trends.
• Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting.
• Monitor day-to-day campaign performance and maintain in-depth understanding of our overall business and marketing objectives.
• Analyze large data sets to uncover trends and areas for campaign optimization.
• Sets up measurement frameworks to measure and prove incremental value created from marketing activities (attributed).
• Build automated reports to track campaign (full funnel) performance and reflect on the progress towards objectives.

Requirements

• Exhibit strong analytic, technical, trouble-shooting, and problem-solving skills.
• Experience with business intelligence software like PowerBI, Spotfire, Tableau or similar tools.
• Ability to get the right data out of SAP, DSPs, Google analytics, social platforms or other 3rd party media vendors.
• Strong SQL skills.
• Technical and data manipulation experience with Excel.
• Ability to work in a team-oriented, fast-paced environment managing multiple priorities.
• Project management and organizational skills
• Ability to communicate results of complex analytic findings to both technical and non-technical audiences.
• Fluent in English, both written and spoken.

It is a bonus if you have:

• Experience in using Python.
• Familiar with databases/data warehouses/data lakes and API’s.
• Knowledge of machine learning techniques.

WIJ BIEDEN JOU

HYBRIDE WERKEN

• Profiteer van de flexibiliteit om vanuit huis te werken, zodat je productief kunt blijven, waar je ook bent. We hanteren een 60:40 beleid op basis van je werkuren.

KOOP- EN VERKOOPDAGEN

• Elke jaar in april heb je de mogelijkheid om extra vakantiedagen te kopen of verkopen.

HUNKEMOLLER ACADEMY

• Continue leermogelijkheden en professionele groei worden ondersteund door verschillende trainingsprogramma's en workshops.

25 VAKANTIEDAGEN

• Je krijgt 25 vakantiedagen per jaar, op basis van een fulltime functie.

25-55% PERSONEELSKORTING

• Onze producten zijn erg geliefd bij onze medewerkers. Als onderdeel van het merk ontvang je 25% korting op alle Hunkemöller producten. Op sommige maandagen hebben we een extra sale op onze nieuwste collecties. Naast de 25% korting ontvang je nog eens 25 - 35% extra korting.

WERKEN VANUIT HET BUITENLAND

• Krijg de mogelijkheid om tot 2 weken vanuit het buitenland te werken!