E-mail Marketing Lead

What are you looking for?

Great people grow XL

As the ideal candidate, you bring a proven track record in leading successful email and marketing campaigns, emphasizing strategy, customer engagement, and business growth within the eCommerce space. You will be responsible for optimizing email marketing efforts, designing customer journeys, and ensuring campaigns drive meaningful results across the customer lifecycle. You will also act as the key liaison between the business/commercial teams and the Email Development Team, ensuring the alignment of marketing strategies with our overall product and business objectives.

You will:

• Define clear objectives, KPIs, and success metrics to track the performance of email campaigns and marketing initiatives and report these results to key stakeholders.
• Stay ahead of industry trends and marketing innovations to evolve our marketing strategies, ensuring maximum impact continuously.
• Develop compelling business cases to secure approval and budget for new marketing initiatives, ensuring they align with both product development and commercial goals.
• Ensure campaigns are fully supported by the necessary resources and tools, working closely with the Product Owner to ensure effective implementation.
• Lead efforts to enhance customer journeys, focusing on personalization, segmentation, and dynamic content to improve customer engagement and conversion rates.

We offer:

• The chance to grow in a fast-growing company;
• Travel allowance of 0,23 cents per km;
• Non-contributory pension;
• 25 vacation days (on a full-time basis) with the possibility to buy 10 more;
• 8% holiday allowance;
• 20% discount on all vidaXL products.

You have:

• Bachelor's degree in Marketing, Business Administration, or a related field. Equivalent experience will also be considered.
• 5+ years of experience in Email Marketing, Marketing Strategy, or related roles within e-commerce or retail, with a focus on customer engagement and business growth.
• Proven ability to develop and implement successful marketing strategies that drive commercial results.
• Strong analytical skills with the ability to translate data into actionable insights and strategic decisions.
• Excellent communication and interpersonal skills, with a talent for working cross-functionally and managing stakeholder relationships.

Why vidaXL

vidaXL is a major player in the ever-growing world of e-commerce. Since our foundation in 2006, we've expanded our global reach, serving millions of customers with a vast selection of products for every aspect of their lives. Our bold and down-to-earth approach sets us apart. We embrace challenges, take chances, and try new things every day to provide our customers with the best possible experience.

We believe in our people and love investing in their personal growth. We offer the freedom to seize opportunities, thrive, and grow alongside a global e-commerce leader.

Join us to growXL!