Brand Manager, Tax & Accounting

At Wolters Kluwer, our brand is more than a name—it’s a promise to empower professionals with trusted solutions that help them succeed. As the Brand Manager for our Tax & Accounting (TAA) division, you will play a pivotal role in shaping how our brand connects with global audiences, elevating its value, clarity, and impact across diverse markets. In this role, you will lead transformative initiatives to enhance brand equity, optimize architecture, and deliver programs that amplify awareness and trust.

Working across businesses, functions, and geographies, you will bring creativity and alignment to every facet of our branding efforts, ensuring they resonate deeply with customers and support TAA’s strategic goals. This is an opportunity to join a high-impact team and make a meaningful difference. If you’re a creative strategist who thrives on collaboration, innovation, and delivering measurable results, this role offers the perfect platform to do your best work.

Basic Function

The Brand Manager, reporting to the Director of Global Brand Management, will lead the development and execution of global brand programming for Wolters Kluwer Tax & Accounting (TAA). This role will drive initiatives to strengthen brand value, optimize brand architecture, and increase brand awareness across key markets and audiences. As a central collaborator, the Brand Manager will work across divisions, functions, and geographies to deliver consistent and impactful brand messaging that aligns with TAA’s strategic goals.

The ideal candidate will have a proven track record in managing corporate or product brands in a complex, global environment, with expertise in both strategic planning and tactical execution.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy Development

• Lead the creation and implementation of global brand programs to enhance brand equity and visibility across key audiences.
• Align brand initiatives with Wolters Kluwer TAA’s overall mission and goals.

Brand Architecture

• Implement a cohesive brand architecture that strengthens the relationship between the master brand and solution brands, enhancing clarity and supporting strategic goals.
• Collaborate with cross-functional teams to ensure new products, services, and initiatives align with the established brand framework and business priorities.
• Develop tools and resources to help internal teams understand and apply the brand architecture effectively, fostering consistency and scalability across the organization.

Campaign Development & Execution

• Design and execute integrated brand campaigns across multiple channels, including digital, print, and social media.
• Collaborate with internal teams and external agencies to create compelling and consistent brand assets.
• Measure and report on campaign performance, providing actionable insights for continuous improvement.

Brand Governance & Guidelines

• Maintain and implement brand guidelines to ensure consistency in messaging, tone, and design.
• Serve as a key advisor to internal stakeholders, providing guidance and resources to uphold brand standards.
• Manage the brand portal and other tools that support brand education and adoption.

Market Research & Insights

• Conduct brand health and equity studies to understand market perception, identify areas for improvement, and inform strategies.
• Leverage customer and market insights to refine brand positioning and initiatives.

Collaboration & Stakeholder Engagement

• Partner with marketing, product, and communications teams to ensure brand alignment across all touchpoints.
• Build strong relationships with cross-functional teams to embed branding best practices into their workflows.
• Manage relationships with external vendors and agencies.

Innovation & Trends

• Stay updated on branding trends, tools, and best practices, applying relevant innovations to enhance the TAA brand.

Other Duties

• Special projects as appropriate.

JOB QUALIFICATIONS

Education

• Bachelor’s degree in marketing, branding, business administration, or a related field.
• Advanced degrees or certifications in branding or marketing are a plus.

Experience

• Minimum of 7 years of progressive experience in brand management, corporate branding, or marketing, with a focus on B2B.
• Proven experience in leading brand campaigns and initiatives in a global, matrixed organization.
• Strong track record of collaboration with cross-functional teams and external agencies.

Skills and Competencies

• Native or near-native fluency in English (written and oral).
• Fluency in Dutch and other languages is a plus.
• Has experience working at Divisional/BU levels of a large organization.
• Has significant experience influencing teams that sit in different corners of the world.
• Strategic thinker with the ability to translate insights into impactful brand strategies.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Creative problem solver with a keen eye for design and storytelling.
• Proficient in branding tools, analytics platforms, and digital marketing technologies.

Travell requirements: This position requires travelling < 20%.

Physical Demands: This is a hybrid role with a requirement of being in Alphen office a minimum of 8 days a month, or more as needed.

If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people.

Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.

We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.