Trade Marketing Manager - Northern Region

Job Description

What you’ll do We are seeking a dynamic and results-driven Trade Channel Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and executing the trade marketing plan in line with sales and marketing objectives. This role requires strong analytical skills, effective collaboration with sales teams, and a deep understanding of market trends to drive revenue growth and enhance brand presence.

• Proactively develop and implement comprehensive marketing strategies tailored to specific trade channels such as retail, including omnichannel, digital-first retail, in-store, and specialist channels like travel, telco, and APR.
• Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams.
• Lead activation programs with partners to improve brand visibility.
• Work closely with sales teams to align marketing initiatives with sales objectives, fostering synergy to drive revenue.
• Design, execute, and monitor marketing campaigns across trade channels, including promotional activities, advertising, and in-store displays.
• Manage and allocate the marketing budget for trade channels effectively, ensuring optimal utilization of resources to maximize ROI.
• Build and maintain strong relationships with key stakeholders, including sales leads, retailers, and partners, to promote collaboration and support for marketing initiatives.
• Analyze the effectiveness of marketing campaigns and channel strategies through metrics and KPIs, making data-driven adjustments as necessary.
• Oversee the marketing aspects of product launches within trade channels, coordinating with cross-functional teams to ensure successful execution.
• Gather and analyze consumer feedback and insights to refine marketing strategies, ensuring they resonate with target audiences.

What you need:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in trade marketing, channel marketing, or brand management in a relevant industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proactive and proven ability to develop and implement successful marketing strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in marketing analytics tools and CRM software.
• Strong organizational skills and attention to detail.
• Ability to thrive in a fast-paced, dynamic environment.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We are all committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves, and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. — Colleague Name, Role

At Belkin, we challenge conventional wisdom and refuse to accept that something cannot be done. We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

At Belkin, people come first. Without question, the single greatest contributing factor to our over 40 years of success is our talented and ambitious staff. We’ve found that by creating an inspirational, supportive, and enriching environment, we thrive. Around here, it’s not about fancy titles, strong political positioning skills, or a list of names to drop. It’s about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity, and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion. We’re loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We’re focused on the future and excited to show the world that the best is yet to come.